At times a low cost creative idea turns out to be much more effective than an expensive ad campaign. There are several examples of this in: Buzz Marketing: Get People to Talk About Your Stuff by Mark Hughes. The author uses creative ideas to generate tremendous awareness of a product such as renaming a town [...]
I just read a startling article in Business Week which suggests a growing trend of mathematics driving business decisions. As a mathaphobic this scares me because it may mean that we will have to use mathematical models to decide what was traditionally decided through intuition and experience like “which worker is best equipped for a [...]
One of my all time favorite marketing books is Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant by W. Chan Kim and Renee Mauborgne. The Blue Ocean Strategy involves innovatively expanding to new markets where there is no competition rather than fight for market share in bloody “Red Oceans”. My [...]
