Seth’s Godin writes a very entertaining blog on marketing called Seth’s Blog. It can be difficult to find information that you can actually use, but when you do, it’s well worth the effort. He’s also the author of some very interesting books like Purple Cow and Free Prize Inside, which I haven’t read yet but [...]
With all the buzz swirling around the upcoming release of Da Vinci Code, it shows just how powerful a controversy can be. The reason: it chose to be remarkable. When you go against the grain and venture into waters not often traveled, you set yourself apart from the competition. It’s a classic example of Blue [...]
Seth Godin’s latest installment All Marketers Are Liars suggests how marketers use storytelling to get consumers to believe in lies. Although we drive cars for transportation, that’s not why we buy them. People are willing to pay huge premiums for certain brands. Why do we do this? Partly it’s the marketer telling a story that [...]
The 22 Immutable Laws of Marketing is a valuable read from the great minds of Al Ries and Jack Trout. It focuses on marketing strategy, especially branding. It is geared towards corporate strategy so the ideas are difficult to apply to smaller businesses, but it’s still very insightful marketing. The 5 Best Points…… 5. Find [...]
