Is an MBA worth the tuition and opportunity costs for today’s marketer? While my mind battles this one out, I have found a great alternative to the traditional $55,000 dollar business school. I’ve enrolled in a free online MBA program called The Personal MBA, in which you read from a selection of books and then [...]
Jack Trout is one of the greatest marketing thinkers of our time. Though the title is somewhat threatening, Differentiate or Die, describes the secret stuff that any successful product or service must have. The low cost strategy doesn’t work because your competition is often willing to out bid you even if they die with you. [...]
There are basically two strategic paths a business can travel down. Option one: take the low cost path, cutting costs as much as possible and then pass those savings to the customer in the form of lower prices. Option two: try to differentiate your product in such a way that consumers are willing to pay [...]
On a hair dryer: Do not use when sleeping On the package of a iron: Do not iron clothes on body On a child Superman costume: Wearing this garment does not enable you to fly On a Korean kitchen knife: Warning: keep out of children On a bar of soap: Directions-use like regular soap On [...]
