Video Interviews
Go to Allbusiness.com. There you will find many video clips of small business owners discussing marketing issues that they face and strategies that have worked for them. Marketing and Advertising Videos at Allbusiness.com.
Archives for November, 2006
If I Wrote the MBA program…
these would be on the course reading list. (Marketing Focus) All Marketers are Liars Seth GodinBlink Malcom Gladwell Blue Ocean Strategy W. Chan Kim, Renée MauborgneThe World is Flat Thomas Friedman Selling the Invisible Harry Beckwith Winning with People John Maxwell Leadership Challenge James Kouzes Never Eat Alone Keith FerrazziBuzz Marketing Mark Hughes Small is …
Seth Strikes Back
In the highly enjoyable book Small is the New Big, Seth Godin strikes back against corporate America. In today’s world large companies are too conformed, too unauthentic, too uncaring, too conservative, and too used to the status quo, to paraphrase the book. Instead of a typical book format, Seth uses a blog like format, with …
Podtini Rocks
One of the best marketing podcasts on the web, Podtini discusses current marketing issues and trends in a cocktail bar setting. The hosts of the show, Matt Bowen and Don Crane are consistently insiteful and creative in their discussions on topics ranging from Chrystler’s advertising to church groups to how the obese people in America …
How Important is Customer Service?
The level of customer service in America sucks. How often does the individual you interact with at most establishments, look you in the eye, smile, and talk to you in a friendly tone of voice. Maybe I’m too young to remember the days before Nordstrom, generous return policies, and frequent flyer miles. Perhaps my generation …
Cool Quote
Do not dwell upon thy weariness, thy strength will be according to thy desire.- Arabian Proverb
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