Cool Marketing Stuff

Check out this video collection of some of the world’s funniest ads. www.VeryFunnyAds.com In the Tivo age, humor is one way to catch the attention of an overexposed and busy audience. People want to listen to your message if it is valuable to them, and everyone loves to laugh. Just make sure that the message [...]

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I came across a cool book entitled The Power of Nice by Linda Kaplan Thaler and Robin Koval which argues that it pays to be nice. The authors are executives of Kaplan Thaler Group, a billion dollar advertising agency built on the foundation of kindness. Authors like Al Ries and Jack Trout have compared marketing [...]

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