Here’s a very interesting and entertaining marketing vlog I think you should know about. It is a short show created by Tom Asacker on his blog A Clear Eye. I’m very excited because it’s the first marketing vlog I have come across and so far I have to say it’s excellent.
The Duct Tape Marketing Podcast had a very interesting interview with Chip Heath, the author of Made to Stick. One of his main points about ideas that stick is that they should be simple. He discusses the Curse of Knowledge, which causes experts to try to communicate ideas at an unnecessary level of complexity. I [...]
After reading Purple Cow by Seth Godin I am trying to come up with my own purple cow, or the thing that makes me remarkable. It’s not easy. “Purple Cows do an outrageous job. They work on high profile projects. These people take risks, often resulting in big failures.” The main thesis of the book [...]
