Human behavior is so interesting because our choices can sometimes defy reason. Take this example cited in Made to Stick about a study by Shafir and Redelmeier. Students were given two options to spend their evening… 1. Attend a lecture by an author you admire who is visiting just for the evening.2. Go to the [...]
Geico’s marketing team was able to change an acronym Government Employees Insurance Company into a brand that people recognize and like. The Geico Gecko and Cavemen have made the Geico a household name and topic of conversation.
Richard Sears was a railroad agent in the late 1800′s. One day he came across a box of watches that were sent to Chicago by mistake then sold them to agents up and down the railroad for a nice profit. He bought more watches and started a watch distribution company, later hiring a watch repair [...]
