Everybody Don’t Forget April 17th is Free Cone Day at Ben and Jerry’s
Buzz marketing at its finest. Check here for participating locations.
Archives for April, 2007
Seth Godin on Spreading Ideas
Here’s a great presentation by Seth Godin that summarizes his marketing ideology.
The Line Extension Trap
One of the core concepts in Ries and Trout’s classic “Positioning” is the concept of the line extension trap. Brands must communicate a simple message to consumers that sticks despite our society’s communication overload. A line extension such as Starbucks Liquor can “blur the sharp focus of the brand in the mind”. It is easy …
Jott Down Your Ideas
Jott is a great new web application if you are like me and have great ideas throughout the day but forget them an hour later because you didn’t write them down. Now you can just call a toll-free number, record a voice message, and the free service converts your voice message into text and emails …
Pehaps the Best Commercial Ever Created
High Quality Version Remarkably, Starbucks has traditionally bought far less media space (16.6 million in 2005) compared to the other top 10 restaurant chains like McDonald’s (727.7 million) or Dunkin’ Donuts (94.4 million).Source: Brand Autopsy
Dell’s Idea Storm
It looks like Dell is following the democratization of ideas enabled by the web. Dell is taking advantage of “crowd sourcing” with it’s new Idea Storm website, which solicits ideas and recommendations from anyone to improve their products. I can think of two reasons why this is cool marketing. First it tells consumers that they …
John Moore on Marketing with Blogs
John Moore is the author of Brand Autopsy, one of the best marketing blogs on the web! An interesting note from the presentation is that the #1 complaint of Starbucks customers is that there are not enough locations!
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