Many restaurants have secret off the menu items that can only be ordered by customers in the “loop”. At Jamba Juice you can order the following smoothies: Strawberry Shortcake, Gummy Bear ,Peanut Butter and Jelly, Starburst, Fruity Pebbles, Push-pops, and Skittles. At IN-N-OUT Burger they have Double Meat, Protein Style (lettuce wrap instead of bun), [...]
One of Seth Godin’s idea packed marketing books, Unleashing the IdeaVirus, is available for free as an ebook at this link!
An awesome presentation of how Starbucks gets 44 million people a week to pay a huge premium for a cup of coffee. Bryant Simon is a history professor who has studied Starbucks extensively.
An awesome presentation of how Starbucks gets 44 million people a week to pay a huge premium for a cup of coffee. Byant Simon is a history professor who has studied Starbucks extensively.
Todd And Power 150This is a really cool site that ranks the top 150 marketing blogs! 150?! The marketing blogosphere is enormous I tell you! This ranking uses several objective measurements like Google Pagerank and Technorati, as well as a subjective vote by the owner. The Viral GardenA weekly ranking of the top 25 marketing [...]
The Break UpUploaded by geertdesager
Loyal Kleenex customers average 6.7 boxes a year, over 60 years that is $994 in today’s dollars! Source: Reinartz and Kumar “On the Profitability of Long Life Customers in a Non-contractual Setting” Journal of Marketing, Oct 2000.
The perfect is the enemy of the good- Voltaire
Al Ries makes some great observations of the failure of convergence products like the Coke soda-coffee or McDonald’s Hotel, to predict the failure of the iPhone. Marketers have tried and tried to make convergence products successful, but they almost never are. Product categories tend to diverge, into more focused products like cable television for example. [...]
Al Ries and Laura Ries, authors of classic marketing books like The 22 Immutable Laws of Branding have started a weekly vlog at www.TheRiesReport.com. I’ve added it to the marketing links under the new category “Marketing Vlogs”.
Knowledge by definition makes itself obsolete- Peter Drucker
How can marketers make the world a better place? One possibility is to market products that change or improve lives. The Starbury line of basketball shoes, endorsed by NBA player Stephan Marbury are $14.98 a pair, a significantly lower price point than competitors like Nike whose prices range from $80-$200. The objective of this pricing [...]
In my endless search for the best marketing content I came across The Advertising Show, a weekly radio show and podcast about marketing, hosted by Ron Finklestein and Brad Brad Forsythe. The Ad Show, which discusses all areas of marketing not just advertising, presents a lot of information and interesting commentary in a professional radio [...]
Depending on who you ask, marketing is either an art or a science. I believe that marketing is much more of an art because of the fact that consumers act irrationally. For instance, last year the national savings rate was negative which means people are spending money they don’t have, even at ridiculous interest rates. [...]
Laura Adams gives a perfect definition of marketing in MBA Working Girl Podcast. “Marketing is the pervasive set of activities that attempt to influence individual or organizational choice.” She also explains why marketing is so appealing to creative thinkers. “There are never any clear cut right or wrong answers in marketing…an unlimited number of combinations [...]
