To listen to an outstanding interview on the changing marketing environment check out The Brand Fast-Trackers interview with David Verklin. David has extrodinary passion and enthusiasm for his field, which I’m sure has helped him become CEO of the largest media placement company. Just a few of of the nuggets of marketing from the interview… [...]
Burger King’s innovative video game promotion has been a great hit helping BK to a better than expected 40% growth in quarterly earnings. The promotion features Xbox games for 3.99 with a Value Meal that feature BK’s King mascot and infamous Subservient Chicken. The non-traditional approach led by ad agency Crispin Porter and Bogusky sold [...]
80% of people don’t go past the first page of a web search. -David Verklin CEO of Carat North America from Brand Fast Trackers Podcast. I guess you better be on the first page!
While most deodorants usually try to communicate that their product makes you stink less, Axe took a completely different route by positioning their deodorant body spray to improve success with women. Axe, a brand of Unilever, created a need for male perfume and their marketing has successfully spread the idea across multiple countries. The ads [...]
While it might not work for everyone, Scott Ginsberg has built a brand around the idea of wearing a name tag 24 hours a day, everyday. He was able to make himself completely approachable in a culture where people distrust and ignore strangers, just like how people distrust and ignore ads. I like his analogy [...]
According to a study at the University of Liverpool in the UK, obese and overweight children consume more than 100% more food after watching food advertisements on television. Psychologist Dr Jason Halford said: “Our research confirms food TV advertising has a profound effect on all children’s eating habits — doubling their consumption rate.” Seth Godin [...]
Social media such as social networking, blogs, and podcasts can be a great way to reach a very specific target group with a message that people are very receptive to. For example Amazon places audio ads at the beginning of the Mugglecast Podcast, an extremely popular Harry Potter podcast, in which it encourages listeners to [...]
We always hear that companies are trying to improve customer service. But what if a company did the opposite? At Dick’s Last Resort resturants in San Antonio, San Diego, Chicago, and Dallas, the waiters are trained to be obnoxious, offensive, and rude to customers, and people love it! They will throw your silverware on your [...]
According to AC Nielsen, wine that had an animal on the label outsold wine without animals more than 2 to 1. Link
You have to appreciate the authenticity of this commercial. They’re not saying what you would expect but what most people really feel. “Running sucks, but man boobs really suck”. Although authenticity is highly desired in a low-trust world, you just don’t see this type of candor very often. When something like 70% of Americans don’t [...]
Today the Wall Street Journal reported that NBC is trying to reintroduce live commercials that were standard during the 1950′s. On Tuesday’s “The Tonight Show”, actors will perform a live skit promoting Garmin’s auto GPS devices. This is the latest creative strategy to keep TiVo viewers tuned into the commercials. I have seen very few [...]
A great episode of Podtini this week discusses a study that found which where ads annoy us the most and where they seem more acceptable. The study was conducted by Arbitron. Ad Location / Percent Who Found Ads Acceptable Movie Theater (53%)TV (46%)DVDs (36%)Internet (18%) This study shows that movie theater ads annoyed people least [...]
Brand Fast Trackers is a awesome podcast in an interview format that features Chief Strategy Officers, VPs of Marketing, and Brand Managers of great brands like Kraft, Campbell Soup, Hershey, and Gillette. The host, Brain Martin, is excellent at asking insightful questions and one can learn a lot from these marketing leaders. There are 17 [...]
According to APM Marketplace about 17% of Americans have DVRs that can zip past commercials. My strategy is to start watching a show like Lost or 24, 15 minutes after its start time, so that I can skip through all the commercials and finish watching the same time as someone without DVR. Thanks to new [...]
My marketing professor once told us a remarkable story about a time he flew Southwest Airlines. As he was preparing to stow his luggage in the overhead compartment it suddenly flew open and a Southwest stewardess jumped out proclaiming “Welcome to Southwest Airlines!”. Southwest Airlines’ legendary fun culture is an example that marketing is not [...]
