How do you get people to visit a small town in the middle of no where? In Soap Lake, WA they had a brillant idea…a lava lamp. The city council agreed to spend $100,000 to put up a 50 plus foot lava lamp in the middle of the city. It would definitely boost interest in [...]
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A new study funded by The American Bankruptcy Institute and The Ford Foundation found that disclosure of credit card interest rates could have an opposite effect than intended. “For many shoppers knowledge of interest rates and mounting debt was so depressing that it spurs them to binge to alleviate the gloom” -WSJ This Morning The [...]
There are a ton of great videos that can be found at www.adage.com/video. There are cutting edge interviews and discussions where you can learn a great deal in the video format. The video quality is remarkable. And it’s free!
We are seeing an amazing shift in consumer behavior. More and more Americans care about their carbon footprint rather than their ego. Instead of wanting to buy a Hummer, more people want a Prius. Many good marketers have seen this trend and have implemented “green” marketing. But is being “green” enough to differentiate your company [...]
You can get a free audio book from www.audible.com/twit or www.audible.com/mugglecast. You must sign up for the trial but you can keep the audio book even if you cancel. There’s tons of great titles like Made to Stick, Purple Cow, or most books you can think of.
Though just a fictional 17 year-old, Harry Potter has built one of the most powerful personal brands in the world. Ad Age has estimated his franchise to be worth $15 billion! Now the story will come to an end with the release of the 7th book on July 21st. There is great speculation on whether [...]
In a study of 200 ad competition winners and finalists, 89% could be classified into six basic templates. You would expect that highly creative ads be greatly varied, however a great majority fit into just a few categories. The categories were: Pictorial analogy, Extreme Consequences, Extreme Situations, Competition (product is shown winning against another product), [...]
Riddle: If there are 5 frogs on a log and one decides to jump, how many froms are left?Answer: 5 frogs. The frog only decided to jump but did not actually take action. There is a huge difference in a person intending to buy a product and actually driving to the store and buying it. [...]
The reason the psychology test below is important in marketing is because of a concept known as eye movement research. According to this research described in The Tipping Point, the human eye is only capable of focusing on a very small area at any time, known as the perceptual span. This is because most of [...]
To promote the Simpsons’ Movie, a dozen 7-Eleven stores have temporarily turned into the fictional chain of Kwik-E-Marts from the Simpsons’s show by changing their signs and uniforms. 7-Elevens everywhere will also be selling previously fictional foods like Buzz Cola and Krusty O’s cereal which have been flying off the shelves. This is one of [...]
Steven Singer Jewelers is a jewelry store in Philadelphia’s jewelry row, the second largest jewelry district in the country. At first he tried traditional advertising with a $10,000 TV commercial featuring him behind the counter, but he says he got no business. Then he found he could set himself apart by targeting guys and building [...]
See how you do in this psychology experiment. It has an important marketing implication, but I bet you won’t pass this test.
Great wisdom not applied to action and behavior is meaningless data.-Peter Drucker
The Tipping Point by Malcom Gladwell is an incredible book about social epidemics. The goal in marketing is to create a social epidemic surrounding your brand and The Tipping Point explains how. Influence the InfluencersTo spark a epidemic you should focus your resources on getting the connectors and enthusiasts on your side. Airwalk did this [...]
