Justine Ezarik of the popular iJustine video blog, received a quite large paper bill for her iPhone. It was 300 pages! AT&T had itemized each individual text message. So she made the following video… Soon after AT&T responded… AT&T actually did a good job in listening to their customers. Customers are increasingly voicing their feedback [...]
I just finished the forward thinking book Re-Imagine! by Tom Peters. It was a phenomenal read and a great thought provoker. I especially recommend the 4th section of the book, “New Business, New Brand” which focuses on marketing. Tom argues that in marketing, experiences are king. The winners are those who can transform a physical [...]
There is a great study by Harvard Business School titled “I’ll Have the Ice Cream Soon and the Vegetables Later: Decreasing Impatience over Time in Online Grocery Orders“. The study found that consumers tend to choose “want” items in the short run and “should” items in the long run. So in other words a person [...]
China Airlines had an interesting strategy for crisis management. After one of their planes exploded on the runway they painted over the logo! Hmmm, I guess they figured no one would find out.
If you are like the average commuter you spend more than 100 hours a year going to and from work. This is roughly the same time a college student spends in class during a full quarter. If you take advantage of the time you can expand your education, follow marketing trends, or learn about novel [...]
My once beloved X-box 360 recently experienced the “Red Rings of Death“, three red flashing lights experienced by millions of unfortunate victims of Microsoft’s first to market strategy. Although my repairs are covered, I came out of the phone conversation no longer enchanted with the X-box brand. I don’t blame the customer service reps for [...]
MARK TWAIN Honolulu Correspondent of the Sacramento Union Will Deliver A Lecture on the Sandwich Islands… A SPLENDID ORCHESTRA is in town, but has not been engaged also A DEN OF FEROCIOUS WILD BEASTS will be on exhibition in the next block MAGNIFICENT FIREWORKS were in contemplation for this occasion, but the idea has been [...]
There is a really neat study on how emotional and logical priming affects consumer choice described in the book Made to Stick. In 2004 Carnegie Mellon did a study to determine whether people are more motivated to give to a cause if they were primed emotionally rather than logically. Subjects took an irrelevant survey in [...]
Will it Blend? gives cross-level promotion a whole new meaning. It “partnered” with iPhone to demonstrate the power of the Total Blender by making a video of the iPhone being blended into a fine powder. More importantly it created a purple cow while positioning the Total Blender in our minds for its remarkable power. Will [...]
Brand Strategy Insider by Martin Lindstrom, Brad VanAuken, Derrick Daye. Relevance 5.0Insightful 5.0Frequency 5.0Educational 5.0Interesting 5.0Useful 5.0 Cool Posts Smash Your Brand , 10 New Rules of Branding. The Brand Builder Blog by Olivier Blanchard Relevance 4.5 Insightful 5.0Frequency 4.0Educational 4.5Interesting 5.0Useful 4.5 Cool Posts Archetypes and Brands, Reach Your Audience, The Brand Erosion Spiral [...]
Made to Stick, by Chip and Dan Miller solves the problem of how to get ideas to stick in the mind. Marketers are first and foremost communicators, and so we are constantly working on the stickiness problem. Chip and Dan lay out the easy steps to creating a message that will be profoundly memorable. The [...]
What if you let consumers take whatever they want and pay whatever they want. That’s the pricing model at a coffee shop called Terra Bite in Kirkland, Washington. There is no obligation to pay at all, as baristas are instructed not to look at what people pay into the tip jar and the website states [...]
Business Week explained a fundamental shift in the way consumers spend on their pets. Americans are treating their pets like furry little humans and the pet industry is currently at $41 billion a year which is greater than the GDP of all but 65 countries. The yearly cost of buying, feeding, and caring for pets [...]
