As it becomes more difficult to communicate to consumers on traditional media, branding has become more critical to marketing success. Companies can not survive with questionable reputations, on the other hand a strong reputation can differentiate you from the competition. Bank of America recently bailed out Countrywide by purchasing 2 billion in stock which calmed [...]
Life After the 30 Second Spot: Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising by Joseph JaffeThe Elements of Persuasion: Use Storytelling to Pitch Better, Sell Faster & Win More Business by Richard Maxwell and Robert Dickman Trading Up: Why Consumers Want New Luxury Goods… And How Companies Create Them by [...]
In a brilliant marketing and PR move, the British band Radiohead is offering their new album for download at any price you want. You just go to their site and fill in the blank. I paid 1.25 pounds for music I wouldn’t have otherwise bought, just because I could. This is a great innovation for [...]
Must Listens:PodtiniBrand Fast-TrackersDuct-Tape Marketing Marketing Over CoffeeThe Hook Other Good Business Podcasts:APM MarketplaceHBR IdeacastThe Cranky Middle ManagerWall street Journal This MorningTime Business PodcastsBusiness Week Cover StoriesEntrepreneurial Thought LeadersKnowledge at Wharton
“Not Possible” writes Matt Heinz, author of Are You Selling Pants, or Selling a Dream. I posted last week about Tim Ferris’ view that you should limit your reading of non-fiction because you could waste time passively consuming information instead of taking action. Here’s Matt’s counter argument of why we should read as much as [...]
Jones Soda Company based in Seattle Washington is now taking pre-orders for a five-pack of soda titled Dirt, Sports Cream, Perspiration, Sweet Victory and Natural Field Turf. According to the company spokesperson Clare Bowles the “Perspiration Soda is kind of salty tasting” with a “stinky football sock” finish. “A sip of Sports Cream Soda conjures [...]
Creating free content is one way to generate interest in your company and its offerings. That is why many companies are looking into producing their own podcasts and some companies have embraced podcasting. Business Week Cover Stories and Climbing the Ladder are just a few great podcasts that are part of the Business Week Podcast [...]
Albert Einstein said “Reading, after a certain age, diverts the mind too much from its creative pursuits. Any man who reads too much and uses his own brain too little falls into lazy habits of thinking.” I am currently reading The 4-Hour Work Week by Tim Ferriss and he recommends that you don’t read the [...]
