Scientists at Cal Tech and Stanford have discovered that wine tastes better when it is more expensive. Subjects preferred wine labeled as $90 dollars over wine that was labeled as $10, even though they were the exact same Cabernet Sauvignon. The functional magnetic resonance imaging of the subjects showed that more blood and oxygen was [...]
John Wall from the Ronin Marketeer blog and Marketing Over Coffee Podcast recently opened my eyes to a firefox plugin called AdBlock Plus that is internet equivalent to DVR. I just installed it and it claims to eliminate 99% of banner ads. It’s scary good. Banners are often ignored anyways but if people start using [...]
We are constantly uncovering new insights into the way the mind works which can be used to better understand the consumer. I highly recommend How Customers Think by Gerald Zaltman, an extremely insightful and practical book that is written by an academic but in non-academic speak. For those who do not have time to read [...]
