Though often criticized, one of the things that Microsoft has done tremendously well on is marketing their X-Box line. They haven’t focused on big media ads but rather on developing a community of passionate fans. Video games are a huge growth market, in which revenues have exceeded both the music and movie industries. The internet [...]
One of the most important jobs of marketers is to question assumptions. In his book BrandSimple, Allen P. Adamson talks about Jerry Seinfield’s uncanny ability to point out things that don’t make sense but are never questioned. For instance he once said “It’s amazing that the amount of news that happens in the world every [...]
Awesome customer service is very difficult to achieve, unless you meet a guardian angel who specializes in creating raving fans. Raving Fans is a short story about a new area manager who learns how to revolutionize his customer service by not just creating satisfied customers, but by creating raving fans. From the people who brought [...]
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I just finished BrandSimple by Allen P. Adamson and I thought it was a fairly valuable read. The thesis is really simple. To create a strong brand you must find a simple idea that is differentiated and relevant. You then build the brand by focusing on specific points in the customer journey, and craft the [...]
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