In The Dip, Seth Godin not only argues that quitting is good, but that it is the key to success. He suggests that we only pursue ventures that we can be the best in the world at and quit the rest. He points to Jack Welch of GE, who eliminated divisions that were not #1 [...]
The Age of Conversation web collaboration project in which a community of authors write one page of a book on the topic of conversation. The proceeds go to charity and a sequel is currently in the works with more authors and more topics. One of the marketing tactics that is being deployed is bum rush [...]
The internet has empowered customers to fight back against corporate injustice. These activists who have been dubbed “Consumer Vigilantes” by Business Week in their article about customers who go way beyond telling their friends about their bad experience. One angry Apple customer smashed his Apple with a sledge hammer on You Tube, which has been [...]
Jonathan Coulton is a musician who is trying a new approach to marketing his music, licensing it under the Creative Commons license. The Creative Commons license basically means that anyone can copy, distribute, transmit, or remix the content as long as they attribute it to the creator. The creator is allowed to add restrictions to [...]
Seth Godin’s latest zany title, Meatball Sundae was everything we have come to expect from the Godin marketing machine. Here are some of the most memorable ideas from the book and my interpretations. New Marketing Favors Some Approaches Over OthersSeth describes organizations who are used to cranking out meatballs, or commodity products who then try [...]
In 2006, GM created a website that allowed people to make their own commercials for the Tahoe SUV. The site allowed users to select backgrounds, video shots and input text to design their ad. Unfortunately they must not have accounted for people creating negative ads that would circulate on You Tube. via Join the Conversation
