One approach to communicating a marketing message to maximize effectiveness is to keep it really simple. The argument is that the human brain can only comprehend and retain a small amount of the total data so you should try to make your message as short and simple as possible. With this perspective you might be [...]
Marketing is one of the best jobs you can get, but many of us can attest to the trials and tribulations when first starting a career in marketing. If you are someone who is interested in getting started in marketing, here are the top ten tips I have learned while trying to land my first [...]
Here’s a cool tip to monitor chatter on Twitter. You can text track Marketing to 40404 and you will receive an update every time someone mentions marketing in a twit. If you want to know what people are saying about your brand, you can text track Apple or track Tesla, to listen to what people [...]
Put these quotes on your fridge, read them when you wake up, and tell them to your friends: 10. The greatest enemy of a good plan is the dream of a perfect plan. -Carl von Clausewitz 9. As long as I have failed to defeat my enemy, I must fear that he will defeat me; [...]
Brain Martin interviews marketers who have been very successful in their marketing careers and asks if there is any advice they would give someone who would like to someday get to their position. Here are their suggestions: John Scalzo, CEO, White Wave FoodsYou have to have a passion for marketing and want to make a [...]
