Second Life will probably never be widely adopted but as a niche media, it offers a lot of interesting marketing applications. Although Second Life is very unproven and difficult to measure in terms of ROI, residents of the virtual world have an unmatched level of brand interaction. I recently had the chance to listen to [...]
Nike aired this ad on January 1st 2000. Classic!
Seth Godin recently summarized the main ideas of his philosophy on good marketing on his blog. -Anticipated, personal and relevant advertising always does better than unsolicited junk.-Making promises and keeping them is a great way to build a brand.-Your best customers are worth far more than your average customers.-Share of wallet is easier, more profitable [...]
Twitter is not just for telling people you just ate a sandwich. There are limitless applications for Twitter. Here are the top 10 marketing applications of Twitter. 1. Instant Focus GroupJason Calacanis uses his 23,000 plus followers to find out what they think. He will shoot out a question about what people think about a [...]
