Inconspicuous Consumption The Atlantic Does the idea of a weak economy scare you? It shouldn’t! Drew’s Marketing Minute Free! Why $0.00 Is the Future of Business by Chris Anderson Wired Magazine Cool Apps for June Splashup free flash based graphic design and photo editing. Think Adobe Illustrator and Photoshop clone. 280 Slides free online Powerpoint [...]
I would have loved to have been in the marketing meeting when the Frito Lay team decided to transmit a 30 second ad to a solar system 42 light-years away. “Being first to market often results in category leadership. If we can be the first in the minds of the aliens near Ursa Major, we [...]
Here are 39 top small business marketing tactics that will help you acquire and retain customers. This is a evolving post so if you would like to contribute, make suggestions in the comments. 1. Create a podcast 2. Offer a free trial 3. Blog 4. Google Adwords 5. Provide remarkable customer service 6. Give something [...]
Even though blogs are a great way to communicate with your customers and gain an online presence, most companies still don’t have a blog. Executives may be afraid that they can be criticized internally for not playing it safe or they may be resistant to changing their marketing practices that have always worked in the [...]
It may be risky for billion dollar companies to use social marketing tools like Twitter and blogs because it can backfire when customers are angry. For instance, it just takes one customer to put up a YouTube video of a Comcast technician who fell asleep on the customer’s couch to blacken Comcast’s reputation. However, a [...]
