The coolest marketing podcasts, blogs, websites, and books.
Whether you love them or hate them, Apple has been one of the greatest business success stories of our time and it can be argued that most of their success is attributed to their marketing. Here are the top 7 things marketers can learn from Apple. Create suspense around new products Apple is known for …
It is essential to know what keywords your customers enter into Google or other search engines so that you can show up on the first page when customers are looking to fulfill a need or want. This requires research to find the most important keywords for your business. The following tools can help you create …
I am excited to be talking to Bob Gilbreath, author of The Next Evolution of Marketing which outlines a new approach to marketing called marketing with meaning. He has also worked as a brand manager for P&G where he was recognized by AdAge for his turn around of the Mr.Clean brand. He is currently Chief …
In The Next Evolution of Marketing, Bob Gilbreath describes an alternative approach to marketing called “marketing with meaning”, in which marketing becomes a product or service in of itself that people choose to engage with. Gilbreath provides a ton of examples of how marketers can create marketing that is meaningful, like Nike’s social network for …
Jason Fried describes how educating consumers can be an effective way to market a product or service. By educating your customer you are providing value for your customer which often encourages them to keep coming back to your website or store. Fried advocates giving away as much information as you can about your craft or …
This week’s marketing pick is SEO Moz, an informative resource for learning about search engine optimization with a suite of free and paid tools to enhance your SEO efforts.
