What Marketers Can Learn From Linchpin by Seth Godin

Linchpin is a very thought provoking book that describes how we must think differently about work to succeed in the new economy. Here are a few of the big ideas and my reflections on how this can be applied to marketing. The idea of repetitive hard work done to the specifications of a rule book [...]

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Why A Personal Domain Is Essential For Marketers

Here is my video on how to set up your own personal domain like ChrisBrogan.com or CharlesSipe.com and why it is very important for personal branding. Personal Branding with a Personal Domain from Charles Sipe on Vimeo.

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Best Marketing Books of 2009

Here are the best marketing books for 2009 listed in order of awesomeness: 1. Inbound Marketing: Get Found Using Google, Social Media, and Blogs (The New Rules of Social Media) by Brian Halligan and Dharmesh Shah Why and how to market your business online through inbound marketing rather than outbound marketing. 2.Free: The Future of [...]

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