Rework is a great book from the founders of the successful web company 37 signals. I really like the contrarian ideas from the book like “how drug dealers get it right” because it is great to get a fresh perspective on business. I also like how Jason and David get straight to the point and [...]
This is a great presentation by Simon Sinek about how some organizations are able to achieve so much more than others with seemingly the same amount of resources. Why did no one buy Gateway’s flat screens or Dell’s MP3 players? The following video, which I think marketers should watch over and over, explains why. The [...]
Prolific podcaster, writer, and all around nice guy, Joseph Jaffe recently released his third marketing book entitled Flip the Funnel. This book mainly focuses on the idea of flipping the sales funnel to focus marketing on existing customers. The reasoning for this shift in marketing strategy is sound: existing customers are far less expensive than [...]
