The coolest marketing podcasts, blogs, websites, and books.
Advertising executive Rory Sutherland gives a brilliant and humorous talk at TED about how marketing creates intangible value and why this is good for society. He points out that while creating tangible value requires raw materials, energy, and labor, creating intangible value just requires a good idea. Marketing often involves changing the perception of a …
Pepsi recently announced that they plan to move away from traditional marketing and toward a new strategy that involves leveraging social media platforms like Twitter and Facebook to “become a catalyst in the culture” and “add value to a community”. Tom Asacker discusses this in the following post from his blog, AClearEye.com. I’ve just read …
This is a great presentation by Scott Berkun, who is the author of the book Confessions of a Public Speaker. The talk which is titled “How to Call BS on a Social Media Guru” makes some interesting points about marketing and cognitive bias. SMC Seattle May Event: How to Call BS on a Social Media …
For many smaller businesses, WordPress can be a great website solution and an effective marketing tool. There are literally thousands of great designs that are available, with hundreds of designs costing less than $40 at a site like Themeforest.net. In addition to the low cost, WordPress website themes can run on the WordPress content management …
