Understanding the important concepts in psychology can help marketers better understand how their customers think and how this affects their decisions. In his books Predictably Irrational and The Upside of Irrationality, Dan Ariely focuses on our tendency to make decisions that seem irrational. Many economists believe that individuals decisions are based on the rational choice, [...]
John Jantsch, the author of the excellent blog and podcast Duct Tape Marketing, explains how small businesses can create an effective referral generation system in The Referral Engine. Most business owners know that the referral is one of their biggest sources of new customers, but few actually have a system in place to generate referrals. [...]
Cool Marketing Stuff is partnering with UPrinting.com to giveaway 250 business cards with free shipping (in the US) to the two individuals who leave the best comment in response to the following question: What is the best marketing career advice you have ever received? I’ll choose the best two comments by September 25th, 2010 and [...]
