Best Marketing Books
View our curated lists of helpful marketing books that can help you increase your marketing knowledge, learn a new marketing skill, or spark innovative ideas.
Best Marketing Books of 2011
Best Marketing Books of 2010
Opportunity Screams
Tom Asaker explains how to connect and engage with consumers in a meaningful way in today’s economy of ideas.
Content Rules
Ann Handley and CC Chapman explain how to leverage content for effective marketing.
Branding Basics for Small Business
Maria Ross provides a good crash course on branding for small businesses and a good review of important concepts in branding.
The Referral Engine
John Jantsch explains the steps to creating a referral generating system, focusing on small businesses but with concepts applicable to larger businesses.
The 24-Hour Customer
Adrian Ott discusses the role of time in consumer decisions and how marketers can use limited time and attention to their advantage.
Flip The Funnel
Joseph Jaffe argues that retention is the new acquisition and marketing spend should be shifted from new customers to existing customers. Read our review here.
The Next Evolution of Marketing
Bob Gilbreath lays out a new framework for marketing in which the marketing itself in valuable. Our review.
Inbound Marketing is a good introduction to the concepts of inbound marketing and is written by the founders of HubSpot who have leveraged these concepts to build a leader in the marketing software industry.
Trust Agents
Chris Brogan and Julien Smith discuss how to use social media to build business relationships.
Switch is a great book by Chip and Dan Heath about how to change people’s behavior.
Word of Mouth Marketing by Andy Sernovitz is one of the very best books on word of mouth marketing.
Yes! provides a lot of interesting research, studies, and ideas on how to influence people to say yes.
New Rules of Marketing and PR
David Meerman Scott explains how marketers can use new media tools and content to reach customers with their message.
Predictably Irrational
Behavioral economist Dan Ariely discusses research that provide insights into why consumers often make irrational decisions.
Groundswell provides helpful case studies showing how companies effectively use social technologies to help customers and achieve business goals.
Recommended Business Books
Delivering Happiness Tony Hsieh describes his journey from building Link Exchange which sold to Microsoft for $200+ million to building Zappos which was acquired by Amazon for about $1 billion.
Rework Jason Fried and David Heinemeier Hansson encourage people to rethink the traditional ways of doing business.