27 Best Marketing Tools
Hubspot
A system for online marketing that helps you generate leads and monitor your online marketing analytics including SEO and social media metrics. They also have an excellent online marketing blog and weekly video show.
Crazy Egg
Provides heat maps for your website to see where visitors are clicking.
Constant Contact
Software for running email marketing campaigns with professional HTML templates.
Unbounce
Unbounce makes it very easy to create custom landing pages that can gather lead information. You can also easily set up A/B tests to find the most effective variation of a landing page.
SEMRush
A pro-membership allows you to find useful keyword data on your competitors including a list of keywords they are targeting with Google Adwords.
Themeforest
A great place to buy great WordPress themes for about $35.
Graphic River
A great place to buy affordable stock images and illustrations.
Lynda
A great paid video tutorial site with thousands of lessons related to marketing like Excel pivot tables, Photoshop, Illustrator, HTML, and CSS. Membership starts at $25 per month.
WordPress.org
A great open source content management system that can run blogs and regular websites.
SEO Tools
Tynt
Tynt will add java script to your site so that when anyone copies and pastes content from your site a link will be automatically added.
Google’s Keyword Tool
Google’s free tool for finding estimated search volume of specific phrases.
Google Webmaster Tools
A free tool that provides a lot of useful information about your website like inbound links, 404 errors, sitelinks, and more.
SEOMoz
A suite of software tools to help improve SEO of sites. Membership includes 1-3 questions per month answered by SEO experts.
Open Site Explorer
SEOMoz’s tool that provides link metrics for a webpage or website. It requires paid membership for full details on who is linking to a website.
Raven Tools
A suite of SEO campaign management tools including keyword rank tracking. It also creates great looking graphs and tools automatically from your data.
Optify
SEO analysis tools that help you track your keywords and rankings. Optify shows which organizations are visiting your site and how visitors are arriving to your site in real-time.
SoloSEO Link Search Tool
A good tool that suggests advanced search queries for finding links related to a keyword phrase.
Yahoo Smush.it
This tool will “losslessly” shrink the size of images. Great for speeding up your site loading time if you have a lot of images.
Social Media Tools
Tweetdeck
A great desktop client that makes it easy to post updates to multiple Twitter accounts.
FollowerWonk
A useful tool that allows you to search Twitter bios for keywords to find relevant people to follow.
Learning Tools
Inbound Marketing University
18 free online courses on inbound marketing taught by well known online marketers. After taking the classes you can take a multiple choice exam to earn Hubspot’s inbound marketing certification.
Market Motive
Good online classes on online marketing that are taught by experts in the field.
Marketing Profs Recorded Webinars
Marketing webinars led by marketing professionals. Several are free with registration and most require membership.
More Useful Tools
iStock Photo
A site providing inexpensive professional stock photos that are great for your website or blog.
Shutterstock
Another quality stock photo site that is less expensive than iStock Photo.
Klout
Klout scores the level of influence an individual has in social media.
Amazon Mechanical Turk
Amazon Mechanical Turk is a useful tool that is named after robots that are actually human. It is great for outsourcing a lot of small tasks like filling out surveys or writing short pieces of content for a very low cost.
To request that a tool be reviewed for this list, email csipe84(at)gmail.com.