Best Marketing Books
Joseph Jaffe argues that retention is the new acquisition and marketing spend should be shifted from new customers to existing customers. Read my review here.
Bob Gilbreath lays out a new framework for marketing in which the marketing itself in valuable. See my review here.
More Marketing Books (Not Necessarily Recommended)
Recommended Business Books
Tony Hsieh describes his journey from building Link Exchange which sold to Microsoft for $200+ million to building Zappos which was acquired by Amazon for about $1 billion.
Proceeds donated to Seattle Children's Hospital.
