The following article is a guest post by Jim Morris, aka Tagline Jim. Context is everything. The larger point I’m about to argue for applies to communication of all sorts, but, since I write taglines for a living, I’m going to make it in relation to taglines. Let me start out by saying . . [...]
Have a Brainstorming Session Your logo is going to be one of the defining visuals of your brand. Your brand goes beyond people simply knowing your company’s name. Branding includes the feelings that are generated when consumers think about your business, your services or your goods. What kind of buzzwords do you want associated with [...]
I would have loved to have been in the marketing meeting when the Frito Lay team decided to transmit a 30 second ad to a solar system 42 light-years away. “Being first to market often results in category leadership. If we can be the first in the minds of the aliens near Ursa Major, we [...]
Nike aired this ad on January 1st 2000. Classic!
