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Posts in the ‘Consumer behavior’ Category

How Marketers Take Advantage of Cognitive Bias

How Marketers Take Advantage of Cognitive Bias

This is a great presentation by Scott Berkun, who is the author of the book Confessions of a Public Speaker. The talk which is titled “How to Call BS on a Social Media Guru” makes some interesting points about marketing and cognitive bias. SMC Seattle May Event: How to Call BS on a Social Media …

Tom Asacker Rants On Social Changes Taking Place (Video)

The Placebo Effect and Marketing

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Top Brands Staying Strong in Downturn

Consumer Psychology in a Recession: Harvard Business School Video

Buyology: Can Brain Scans Provide More Accurate Insights Into Consumer Behavior?

Behavior Often Contradicts Attitudes

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The 5 Cent Hot Dog: How Value Attribution Affects Consumer Behavior

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Managing the Environment: A Study on the Broken Window Theory

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Predictably Irrational: Marketing Applications of Irrational Decisions