I recently asked some of the top marketing minds to share the best marketing career advice they have ever received. Here are their responses.
In Trust Agents, Chris Brogan and Julien Smith write about how to build trust at a time when trust is at an all time low. Fortunately we also live in a time when online tools can help us build relationships with far more people than ever before. Trust Agents discusses how large companies can regain the trust of their customers using the social web.
Today we have the great privilege of talking with Patrick Byers, CEO of Outsource Marketing, a marketing firm that provides research, planning, and creative services for organizations of all sizes and author of The Responsible Marketing Blog.
Buyology explores the question of why we buy and this clip is of Martin Lindstrom explaining some of the things marketers do to persuade people to buy even though the individual might not even realize they are being swayed. ... Read More
The company behind the Elf Yourself campaign that became one of the most popular websites on the internet last holiday season, are back with a new innovative campaign called Power to the Penny. They hired a improv commedian with a hidden camera to buy things in only pennies. The marketing director was on the Duct Tape Marketing podcast and commented on how the penny has become worthless in our economy and the campaign is meant to differentiate Office Max as a merchant ... Read More
Jackie Huba is one of the world's foremost experts on customer evangelism. Her book Creating Customer Evangelists is an excellent read with several interesting case studies such as Dunkin Donuts, Build-a-Bear, Southwest, and the Dallas Mavericks. Her presentation profiles how these companies have been able to build a customer base so loyal and passionate that they are like having an additional sales force that works for free. Read More
I would define Wiki Branding as empowering your customers to build your brand. This is an excellent presentation by Sean Moffitt in which he describes some really innovative things companies are doing to engage their customers. For example Jones Soda has put thousands of photos of their customers on their labels and you can have your soda customized with your own photo. Read More
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