Video Clip of Martin Lindstrom Explaining Some Marketing Tricks

Categories: Branding, Consumer behavior, Marketing Books, cool marketing videos, marketing, marketing presentation, marketing video, new media marketing

Buyology explores the question of why we buy and this clip is of Martin Lindstrom explaining some of the things marketers do to persuade people to buy even though the individual might not even realize they are being swayed. ... Read More

Office Max Penny Pranks

Categories: cool marketing videos

The company behind the Elf Yourself campaign that became one of the most popular websites on the internet last holiday season, are back with a new innovative campaign called Power to the Penny. They hired a improv commedian with a hidden camera to buy things in only pennies. The marketing director was on the Duct Tape Marketing podcast and commented on how the penny has become worthless in our economy and the campaign is meant to differentiate Office Max as a merchant ... Read More

Jackie Huba on Customer Evangelism

Categories: cool marketing videos

Jackie Huba is one of the world's foremost experts on customer evangelism. Her book Creating Customer Evangelists is an excellent read with several interesting case studies such as Dunkin Donuts, Build-a-Bear, Southwest, and the Dallas Mavericks. Her presentation profiles how these companies have been able to build a customer base so loyal and passionate that they are like having an additional sales force that works for free. Read More

Sean Moffitt on Wiki Branding

Categories: cool marketing videos, marketing presentation

I would define Wiki Branding as empowering your customers to build your brand. This is an excellent presentation by Sean Moffitt in which he describes some really innovative things companies are doing to engage their customers. For example Jones Soda has put thousands of photos of their customers on their labels and you can have your soda customized with your own photo. Read More