CoolMarketingStuff

Here are the best marketing books for 2009 listed in order of awesomeness: 1. Inbound Marketing: Get Found Using Google, Social Media, and Blogs (The New Rules of Social Media) by Brian Halligan and Dharmesh Shah Why and how to market your business online through inbound marketing rather than outbound marketing. 2.Free: The Future of a Radical Price by Chris Anderson Can free be an effective marketing strategy? Anderson explores the history of free and how companies are using free as a winning strategy. 3. World Wide ... Read More

Crush It! by Gary Vaynerchuk is a business book about how to be successful from Gary's perspective. Gary Vaynerchuk has built one of the strongest personal brands on the internet with his successful Wine Library TV video show and a Twitter following of over 800,000 (@garyvee). If you haven't heard Gary Vaynerchuk speak, prepare to be taken aback by his unmatched enthusiasm and passion. Primarily through social media he has been able to build the Wine Library brand from about a 5 ... Read More

I am excited to be talking to Bob Gilbreath, author of The Next Evolution of Marketing which outlines a new approach to marketing called marketing with meaning. He has also worked as a brand manager for P&G where he was recognized by AdAge for his turn around of the Mr.Clean brand. He is currently Chief Marketing Strategist at Bridge Worldwide, a digital and relationship marketing agency and blogs at Marketing With Meaning. 1. Your book has a ton of great examples of companies ... Read More

In The Next Evolution of Marketing, Bob Gilbreath describes an alternative approach to marketing called "marketing with meaning", in which marketing becomes a product or service in of itself that people choose to engage with. Gilbreath provides a ton of examples of how marketers can create marketing that is meaningful, like Nike's social network for runners that tracks member's runs and Charmin providing luxury restrooms in Times Square. While some marketers have been trying to invent "innovative" advertising that cuts through the ... Read More

The internet has fundamentally changed the relationship between companies and customers which means marketers need to take a different approach to marketing if they want to effectively grow revenues. One of these new approaches is to shift from outbound marketing (advertising, telesales, direct mail) to inbound marketing (search engine optimization, content generation, social media). A very good book that explains how to effectively execute an inbound marketing strategy is Inbound Marketing by Brian Halligan and Dharmesh Shah. I thought the book provides a ... Read More

Do small businesses need marketing research? According to the new book More Guerrilla Marketing Research they should consider the benefits. Some of the benefits that the book describes are: Finding out what will get your customers to buy more often Knowing what will get customers to buy from you more frequently can help you increase revenues by taking actions to encourage repeat purchases from existing customers. 50 % of the profits of most companies come from products that didn't exist five years ago Through marketing research ... Read More

In Trust Agents, Chris Brogan and Julien Smith write about how to build trust at a time when trust is at an all time low. Fortunately we also live in a time when online tools can help us build relationships with far more people than ever before. Trust Agents discusses how large companies can regain the trust of their customers using the social web. Here are some of my favorite ideas from the book: Learn to hack the game of business Using the example ... Read More

Chris Anderson's follow up to The Long Tail is called Free, and he is distributing it for free! FREE (full book) by Chris Anderson You can download the free audiobook or listen to the streaming audio at: http://www.wired.com/techbiz/it/magazine/17-07/mf_freer Read More

World Wide Rave is the follow up to David Meerman's Scott's previous hit, The New Rules of Marketing and PR. I really enjoyed this book even though I downloaded it for free (people tend to value things less when they got it for free). It is about how to spread ideas, which is at the core of what marketing is about. In the book Scott shows us how we can use the new tools of social media to spread ideas about our ... Read More

Social media is the hottest topic in marketing right now and larger companies are starting to test the social media waters. Home Depot has been one of the front runners and in this video from the Blogwell Conference Home Depot's Nick Ayers describes their successes and challenges in social media. Read More

Recessionary consumer behavior is discussed in this video with Professor John Quelch of Harvard Business School. He also talks about 4 types of consumers who are reacting in different ways to the economic environment, whether current consumer behaviors will become permanent, and when you should invest in marketing in a recession. Read More

I really liked Groundswell by Josh Bernoff and Charlene Li, for several reasons. It not only gives examples of how social technologies have been used effectively and made a significant impact, but also provides examples of when the best intentions in using social media have blown up. It discusses several possible uses for social technology in marketing, such as marketing research, customer support, providing information for customers in the middle of the sales funnel, building long term relationships with customers, empowering promoters, ... Read More

Buyology explores the question of why we buy and this clip is of Martin Lindstrom explaining some of the things marketers do to persuade people to buy even though the individual might not even realize they are being swayed. ... Read More

While there may not have been any breakthrough marketing books in 2008 like a Long Tail or Tipping Point, there were some good thought provoking reads. Here are ten of the best marketing books from 2008 from a post I wrote for The Executive Marketing Blog. 10. Buying In: The Secret Dialogue Between What We Buy and Who We Are by Rob Walker 9. Impact: How to Get Noticed, Motivate Millions, and Make a Difference in a Noisy World by Ken McArthur 8. Reality Check: ... Read More

In Seth Godin’s latest book, Tribes, he makes his usual attack on traditional thinking, this time on leadership. He describes how the internet makes it it easier than ever to build a tribe, or a following, around your business or your personal brand. Tools such as blogs and Twitter make it easier to attract people who are interested in what you have to say. You can read the full article here at The Executive Marketing Blog Read More

I just finished reading Predictably Irrational and think it is a must read for all marketers because of all the marketing applications Dan Ariely describes in his book. Here is a list of some of the marketing applications of social psychology that I found most interesting and useful for marketers. The Influence of Free Ariely describes several experiments which show that people are more likely to choose something that is free because of the strong influence free has. In one experiment he discounted a ... Read More