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Posts in the ‘Marketing Books’ Category

Marketing Takeaways from Delivering Happiness

Marketing Takeaways from Delivering Happiness

In Delivering Happiness, Zappos CEO Tony Hsieh describes his journey in building Link Exchange which sold for about $200 million and Zappos which was recently acquired by Amazon for about $1 billion. The book is written like an autobiography and is very honest and open. You learn some interesting things about him like how he …

Transforming Organizations With Social Media: Review of Open Leadership

Transforming Organizations With Social Media: Review of Open Leadership

How do you make your company more open using social technologies? That is the challenge that Charlene Li discusses in her latest book Open Leadership. She discusses how social media can help organizations become more open and transparent and also share ideas more effectively within the company. She also discusses how to overcome the challenges …

Marketing Like Drug Dealers: Marketing Ideas From Rework

Marketing Like Drug Dealers: Marketing Ideas From Rework

Rework is a great book from the founders of the successful web company 37 signals. I really like the contrarian ideas from the book like “how drug dealers get it right” because it is great to get a fresh perspective on business. I also like how Jason and David get straight to the point and …

Marketing Takeaways from Flip the Funnel

Marketing Takeaways from Flip the Funnel

Prolific podcaster, writer, and all around nice guy, Joseph Jaffe recently released his third marketing book entitled Flip the Funnel. This book mainly focuses on the idea of flipping the sales funnel to focus marketing on existing customers. The reasoning for this shift in marketing strategy is sound: existing customers are far less expensive than …

Marketing Lessons From Switch

Marketing Lessons From Switch

In Switch, Chip and Dan Heath describe a simple framework for getting people to change their behavior, a very relevant topic for marketers. Switch is a must read for marketers because many ideas in this book can help marketers be more effective at changing behavior. Whether your goal is to get more consumers to switch …

Author List of Age of Conversation 3 Released

Author List of Age of Conversation 3 Released

The official list of authors has just been released for the upcoming book Age of Conversation 3. These brilliant individuals will be sharing their insights and ideas on marketing, social media, and the changing business landscape. The book is a collaboration of about 300 leading marketers, writers, and thinkers who each contribute 1 page to …

What Marketers Can Learn From Linchpin by Seth Godin

What Marketers Can Learn From Linchpin by Seth Godin

Linchpin is a very thought provoking book that describes how we must think differently about work to succeed in the new economy. Here are a few of the big ideas and my reflections on how this can be applied to marketing. The idea of repetitive hard work done to the specifications of a rule book …

Best Marketing Books of 2009

Best Marketing Books of 2009

Here are the best marketing books for 2009 listed in order of awesomeness: 1. Inbound Marketing: Get Found Using Google, Social Media, and Blogs (The New Rules of Social Media) by Brian Halligan and Dharmesh Shah Why and how to market your business online through inbound marketing rather than outbound marketing. 2.Free: The Future of …

What Marketers Can Learn From Crush It by Gary Vaynerchuk

What Marketers Can Learn From Crush It by Gary Vaynerchuk

Crush It! by Gary Vaynerchuk is a business book about how to be successful from Gary’s perspective. Gary Vaynerchuk has built one of the strongest personal brands on the internet with his successful Wine Library TV video show and a Twitter following of over 800,000 (@garyvee). If you haven’t heard Gary Vaynerchuk speak, prepare to …

A New Model for Marketing: Interview with Bob Gilbreath Author of The Next Evolution of Marketing

A New Model for Marketing: Interview with Bob Gilbreath Author of The Next Evolution of Marketing

I am excited to be talking to Bob Gilbreath, author of The Next Evolution of Marketing which outlines a new approach to marketing called marketing with meaning. He has also worked as a brand manager for P&G where he was recognized by AdAge for his turn around of the Mr.Clean brand. He is currently Chief …

Create Valuable Marketing: The Next Evolution of Marketing

Create Valuable Marketing: The Next Evolution of Marketing

In The Next Evolution of Marketing, Bob Gilbreath describes an alternative approach to marketing called “marketing with meaning”, in which marketing becomes a product or service in of itself that people choose to engage with. Gilbreath provides a ton of examples of how marketers can create marketing that is meaningful, like Nike’s social network for …

Inbound Marketing: A Valuable Read For Improving Online Marketing

Inbound Marketing: A Valuable Read For Improving Online Marketing

The internet has fundamentally changed the relationship between companies and customers which means marketers need to take a different approach to marketing if they want to effectively grow revenues. One of these new approaches is to shift from outbound marketing (advertising, telesales, direct mail) to inbound marketing (search engine optimization, content generation, social media). A …

Do Small Businesses Need Marketing Research?

Trust Agents: Learn to Hack the Game of Marketing

Get Chris Anderson’s Book Free, for Free!

World Wide Rave Rocks

world wide rave

How Home Depot Uses Social Media to Engage Customers (Video)

Home Depot Nick Ayers

Consumer Psychology in a Recession: Harvard Business School Video

Groundswell: Perhaps the Most Important Marketing Book of the Decade

groundswell

Top 10 Marketing Books of 2008

Top 10 Marketing Books of 2008

best marketing books 2008