CoolMarketingStuff

I asked top minds in marketing what the best marketing career advice they have ever received. Here are their responses. "Get involved in the process." Oddly, I learned this from Senator John Montford in the late 80's. We were flying back to Austin from Lubbock and I asked him about impacting the legislative process: At the time the state was beginning a new push for insurance regulation. I thought it was a simple matter of having the best products. He said, "No, it's ... Read More

Today we have the great privilege of talking with Patrick Byers, CEO of Outsource Marketing, a marketing firm that provides research, planning, and creative services for organizations of all sizes. The Responsible Marketing blog is an excellent marketing blog that discusses issues of ethics in marketing. What was the inspiration of starting a blog about marketing responsibly? It was something that inspired me, but it was also a little self-serving. Even though my job is to help organizations sell more products and services, I ... Read More