Start A Blog Starting a blog can be a great way to put your online marketing skills on display. You can show potential employers that you can create quality content, earn links, and build an audience – things that many companies need to excel in online marketing. Ideally you should create your blog on a [...]
The following article is a guest post from James Madeiros. Most people understand the value of exercise, but higher rates of obesity, cardiovascular disease and diabetes are indicators that knowing does not equal doing; it is often a matter of incentivizing, or demonstrating the potential benefits of exercise in a way that makes it more [...]
Blogging can a tremendous personal branding and self development tool for those who want to grow in their marketing career. When I was a new business graduate, I reached out to alumni from my school to ask them for advice on being successful in a marketing career (a great idea if you are a new [...]
We interviewed Anika Lehde, co-founder of the Seattle marketing agency Projectline, about challenges in growing a marketing agency and why it is a good idea to put happiness before profits. Projectline was named by Inc. Magazine as one of the fastest growing private companies in America on its annual Inc. 5000 list. Cool Marketing Stuff: [...]
We had the great opportunity to interview Danny Dover, a thought leader in SEO and author of the new book Search Engine Optimization Secrets. Cool Marketing Stuff: Your first book, Search Engine Optimization Secrets, just hit shelves. What do you want readers of Search Engine Optimization Secrets to learn or come away with? Danny Dover: [...]
I asked top minds in marketing about the best marketing career advice they have ever received. Here are their responses: Go, start something. Don’t wait. -Seth Godin, author of Linchpin and Seth’s Blog The best career advice I have ever received is actually very counterintuitive. I talked to people and they said that if you [...]
Here is my video on how to set up your own personal domain like ChrisBrogan.com or CharlesSipe.com and why it is very important for personal branding. Personal Branding with a Personal Domain from Charles Sipe on Vimeo.
The role of a marketer in today’s business environment has become significantly more complex than just a decade ago. The modern marketer is expected to understand traditional marketing strategy while also having the expertise to manage new marketing tools like search, mobile marketing, and social media. As a result of the rapid change in the [...]
Marketing is one of the best jobs you can get, but many of us can attest to the trials and tribulations when first starting a career in marketing. If you are someone who is interested in getting started in marketing, here are the top ten tips I have learned while trying to land my first [...]
Brain Martin interviews marketers who have been very successful in their marketing careers and asks if there is any advice they would give someone who would like to someday get to their position. Here are their suggestions: John Scalzo, CEO, White Wave FoodsYou have to have a passion for marketing and want to make a [...]
“Not Possible” writes Matt Heinz, author of Are You Selling Pants, or Selling a Dream. I posted last week about Tim Ferris’ view that you should limit your reading of non-fiction because you could waste time passively consuming information instead of taking action. Here’s Matt’s counter argument of why we should read as much as [...]
