I recently asked some of the top marketing minds to share the best marketing career advice they have ever received. Here are their responses.
In Trust Agents, Chris Brogan and Julien Smith write about how to build trust at a time when trust is at an all time low. Fortunately we also live in a time when online tools can help us build relationships with far more people than ever before. Trust Agents discusses how large companies can regain the trust of their customers using the social web.
Today we have the great privilege of talking with Patrick Byers, CEO of Outsource Marketing, a marketing firm that provides research, planning, and creative services for organizations of all sizes and author of The Responsible Marketing Blog.
Buyology explores the question of why we buy and this clip is of Martin Lindstrom explaining some of the things marketers do to persuade people to buy even though the individual might not even realize they are being swayed. ... Read More
David Meerman Scott, a new media marketing thought leader, explains how to convince management to approve new media marketing and how to measure the ROI of these efforts. Read More
I would define Wiki Branding as empowering your customers to build your brand. This is an excellent presentation by Sean Moffitt in which he describes some really innovative things companies are doing to engage their customers. For example Jones Soda has put thousands of photos of their customers on their labels and you can have your soda customized with your own photo. Read More
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