Do Small Businesses Need Marketing Research?
Categories: Marketing Books, Marketing Research

Do small businesses need marketing research? According to the new book More Guerrilla Marketing Research they should consider the benefits. Some of the benefits that the book describes are: Finding out what will get your customers to buy more often Knowing what will get customers to buy from you more frequently can help you increase revenues by taking actions to encourage repeat purchases from existing customers. 50 % of the profits of most companies come from products that didn't exist five years ago Through marketing research ... Read More



