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Posts in the ‘marketing tactics’ Category

7 Things Marketers Can Learn From Apple

7 Things Marketers Can Learn From Apple

Whether you love them or hate them, Apple has been one of the greatest business success stories of our time and it can be argued that most of their success is attributed to their marketing. Here are the top 7 things marketers can learn from Apple. Create suspense around new products Apple is known for …

Marketing by Teaching: Jason Fried Presentation (video)

Marketing by Teaching: Jason Fried Presentation (video)

Jason Fried describes how educating consumers can be an effective way to market a product or service. By educating your customer you are providing value for your customer which often encourages them to keep coming back to your website or store. Fried advocates giving away as much information as you can about your craft or …

Microsoft’s Answer to Apple vs PC

100 Best Small Business Marketing Tactics

Here are my top 100 small business marketing tactics that will help you acquire and retain customers. This is a evolving post so if you would like to contribute, make suggestions in the comments. 1. Create a podcast 2. Offer a free trial 3. Blog 4. Google Adwords 5. Provide remarkable customer service 6. Give …