The following article is a guest post by Aruna Ram. Based on a survey of online customers, it’s understood that 83% of buyers are influenced by product reviews, and about 70% actually look for product reviews before making their purchase decision. So how do you write the kind of product review that’ll influence thousands of [...]
The Beancast is an awesome marketing podcast that was created by Bob Knorpp. He leads a lively and entertaining panel discussion of the week’s past news in marketing and advertising and the guests include some of the best minds in marketing. Here is a list of my favorite Beancasters to follow on Twitter. Bob Knorpp [...]
Steve Jobs introduces the Think Different advertising campaign and explains Apple’s philosophy on marketing. “To me marketing is about values”. It’s a very complicated and noisy world and we don’t have a chance to get people to remember much about us. We have to be really clear about what we want people to know about [...]
“Marketing is the act of connecting customers to products.” -Jeremiah Owyang “Getting someone, who has a need, to know, like and trust you.” -John Jantsch “Make big promises; overdeliver.” -Seth Godin “The profitable getting and keeping of good customers.” -Jeffery J. Fox How to Become a Marketing Superstar “Marketing is the process by which companies [...]
I just saw The Social Network and I thought it was a really good movie but an even better story. The movie is based on Ben Mezrich’s book, The Accidental Billionaires, which is a fictionalization of the story of Facebook’s beginnings from the point of view of co-founder Eduardo Saverin. The movie paints Zuckerberg as [...]
Cool Marketing Stuff is partnering with UPrinting.com to giveaway 250 business cards with free shipping (in the US) to the two individuals who leave the best comment in response to the following question: What is the best marketing career advice you have ever received? I’ll choose the best two comments by September 25th, 2010 and [...]
CMOs Barry Judge BestBuyCMO Bio: Avid traveler, reader, sports enthusiast and like to eat out. CMO of Bestbuy Jeffrey Hayzlet JeffreyHayzlett Bio: Author, Change Agent, South Dakotan, and sometimes Cowboy. Former CMO of Kodak Rod Brooks NW_Mktg_Guy Bio: CMO for PEMCO Insurance. President-elect for WOMMA. Board member of WA. DECA. Dedicated WSU Cougar. Blended family [...]
JKR is a marketing design firm from the UK that has worked with brands like Guinness, Mars, and Molton Brown. They have put together a book of their past year’s blog posts on marketing design titled Is Brad Pitt a fishfinger and approached me to give away some copies. I think it is a smart [...]
In a recent post Seth Godin wrote a post called Destroying Happiness where he cites marketing as a source for unhappiness in the world. “What you have doesn’t make you unhappy. What you want does. And want is created by us, the marketers. Marketers trying to grow market share will always work to make their non-customers unhappy.” [...]
Inconspicuous Consumption The Atlantic Does the idea of a weak economy scare you? It shouldn’t! Drew’s Marketing Minute Free! Why $0.00 Is the Future of Business by Chris Anderson Wired Magazine Cool Apps for June Splashup free flash based graphic design and photo editing. Think Adobe Illustrator and Photoshop clone. 280 Slides free online Powerpoint [...]
Put these quotes on your fridge, read them when you wake up, and tell them to your friends: 10. The greatest enemy of a good plan is the dream of a perfect plan. -Carl von Clausewitz 9. As long as I have failed to defeat my enemy, I must fear that he will defeat me; [...]
The internet has empowered customers to fight back against corporate injustice. These activists who have been dubbed “Consumer Vigilantes” by Business Week in their article about customers who go way beyond telling their friends about their bad experience. One angry Apple customer smashed his Apple with a sledge hammer on You Tube, which has been [...]
Jonathan Coulton is a musician who is trying a new approach to marketing his music, licensing it under the Creative Commons license. The Creative Commons license basically means that anyone can copy, distribute, transmit, or remix the content as long as they attribute it to the creator. The creator is allowed to add restrictions to [...]
In 2006, GM created a website that allowed people to make their own commercials for the Tahoe SUV. The site allowed users to select backgrounds, video shots and input text to design their ad. Unfortunately they must not have accounted for people creating negative ads that would circulate on You Tube. via Join the Conversation
Though often criticized, one of the things that Microsoft has done tremendously well on is marketing their X-Box line. They haven’t focused on big media ads but rather on developing a community of passionate fans. Video games are a huge growth market, in which revenues have exceeded both the music and movie industries. The internet [...]
