The coolest marketing podcasts, blogs, websites, and books.
Advertising executive Rory Sutherland gives a brilliant and humorous talk at TED about how marketing creates intangible value and why this is good for society. He points out that while creating tangible value requires raw materials, energy, and labor, creating intangible value just requires a good idea. Marketing often involves changing the perception of a …
This is a great presentation by Simon Sinek about how some organizations are able to achieve so much more than others with seemingly the same amount of resources. Why did no one buy Gateway’s flat screens or Dell’s MP3 players? The following video, which I think marketers should watch over and over, explains why. The …
Jason Fried describes how educating consumers can be an effective way to market a product or service. By educating your customer you are providing value for your customer which often encourages them to keep coming back to your website or store. Fried advocates giving away as much information as you can about your craft or …
