CoolMarketingStuff

Jason Fried describes how educating consumers can be an effective way to market a product or service. By educating your customer you are providing value for your customer which often encourages them to keep coming back to your website or store. Fried advocates giving away as much information as you can about your craft or industry so that you can build an audience that keeps coming back to you, and are likely to seek you out when they have a need for ... Read More

Steve Balmer presented at Cannes Advertising Festival this past year and discussed what he envisions for the future of digital advertising. He makes some interesting predictions, like that all content will eventually be digital. You can see the full presentation at www.canneslions.com. I agree that digital is definitely the future of advertising and marketing and it will radically transform the marketing field. Read More

Tom Asacker is one of the most underrated marketing thought leaders in my opinion. Here's a video of his presentation on marketing trends driven by the social changes that are taking place. Read More

Chris Anderson discussed his new book Free at GoogleDC Talks. Here is a hour of good discussion. Read More

I like the idea of generating tribes around your brand because it creates meaning around your product or service and appeals to our human nature to want to belong to a community. The internet helps people find others with similar interests, including interests in specific brands like Apple, Nike, the Red Sox, or Xbox. The challenge I think, is that companies can not create the tribes, they have to be created by passionate customers. The role of the company is to facilitate ... Read More

I think a company that really understands the new digital marketing landscape is Best Buy. The CMO has a blog and twitter (@bestbuycmo) where he talks and learns from customers. Greg Verdino discusses engaging consumers with digital media and how Best Buy is building credibility for social media marketing. The importance of listening, and engaging with customers directly in an open and honest way. The growing importance of the mobile web and the ways it can empower consumers throughout the buying ... Read More

Social media is the hottest topic in marketing right now and larger companies are starting to test the social media waters. Home Depot has been one of the front runners and in this video from the Blogwell Conference Home Depot's Nick Ayers describes their successes and challenges in social media. Read More

Recessionary consumer behavior is discussed in this video with Professor John Quelch of Harvard Business School. He also talks about 4 types of consumers who are reacting in different ways to the economic environment, whether current consumer behaviors will become permanent, and when you should invest in marketing in a recession. Read More

Buyology explores the question of why we buy and this clip is of Martin Lindstrom explaining some of the things marketers do to persuade people to buy even though the individual might not even realize they are being swayed. ... Read More

In case you missed this, Seth Godin at Inbound Marketing Summit. 64:41 Read More

Good clip of Seth Godin being interviewed about marketing in a recession. Read More

The Leo Burnett Group's predicts 9 marketing trends that will be highlighted in 2009. Some interesting predictions is that online television viewership will go mainstream and the cultural impact of gaming will accelerate. Read More

David Meerman Scott, a new media marketing thought leader, explains how to convince management to approve new media marketing and how to measure the ROI of these efforts. Read More

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