The coolest marketing podcasts, blogs, websites, and books.
I like the idea of marketing making selling unnecessary. If you have to do a lot of personal selling of your product or service, then perhaps your marketing is not very effective. I also like Tom Asacker’s point that marketing should deliver value to people in exchange for their time and attention. Check out Tom …
JKR is a marketing design firm from the UK that has worked with brands like Guinness, Mars, and Molton Brown. They have put together a book of their past year’s blog posts on marketing design titled Is Brad Pitt a fishfinger and approached me to give away some copies. I think it is a smart …
In a recent post Seth Godin wrote a post called Destroying Happiness where he cites marketing as a source for unhappiness in the world. “What you have doesn’t make you unhappy. What you want does. And want is created by us, the marketers. Marketers trying to grow market share will always work to make their non-customers unhappy.” …
