CoolMarketingStuff

Whether you love them or hate them, Apple has been one of the greatest business success stories of our time and it can be argued that most of their success is attributed to their marketing. Here are the top 7 things marketers can learn from Apple. Create suspense around new products Apple is known for its obsessive secrecy of new products which helps build anticipation and excitement for new releases. There is such a strong thirst for information about what's next that fans of ... Read More

I think a company that really understands the new digital marketing landscape is Best Buy. The CMO has a blog and twitter (@bestbuycmo) where he talks and learns from customers. Greg Verdino discusses engaging consumers with digital media and how Best Buy is building credibility for social media marketing. The importance of listening, and engaging with customers directly in an open and honest way. The growing importance of the mobile web and the ways it can empower consumers throughout the buying ... Read More

Groundswell is a really valuable read that discusses how and when companies should use social technologies to improve their marketing, internal communications, customer support and gain business insights. Here is author Josh Bernoff, discussing Groundswell business strategies. You should really read Groundswell, if you haven't. It's brilliant. Read More

The marketing landscape is currently undergoing a monumental shift that will change how products and services will be marketed for many years to come. Technologies such as digital video recorders, the internet, and mobile phones have fundamentally shifted how people consume media, which changes the relationship between company and consumer. Here are some eyebrow raising stats. There are 31 billion Google searches executed every month. In 2006, this number was 2.7 billion (1). The number of text messages sent per day exceeds the world ... Read More

Buyology explores the question of why we buy and this clip is of Martin Lindstrom explaining some of the things marketers do to persuade people to buy even though the individual might not even realize they are being swayed. ... Read More

David Meerman Scott, a new media marketing thought leader, explains how to convince management to approve new media marketing and how to measure the ROI of these efforts. Read More

Matt is a guy who made a video of himself doing a goofy dance in several interesting locations all over the world. It became a viral hit on You Tube and Stride sponsored him to do a encore tour. The second edition of the video came out 2 months ago and already has over 9 million views! Stride is smart because they have acquired the attention of millions with their "ad", and probably spent less than it would have cost for a ... Read More

Jerimiah Owyang, Sr Analyst at Forrester was recently interviewed on Marketing Voices and said that a recent study revealed that most marketers are earning a failing grade on their social marketing efforts. The reason that he gave was that many marketers do not understand a fundamental element of social marketing - the social part. The study found that most campaigns are achieving poor results because marketers are treating social marketing as if it were traditional marketing, and trying to communicate directly with ... Read More