CoolMarketingStuff

1. Having a blog helps you create more content on your site, which often leads to more pages showing up in Google search results. 2. Every new blog post is a potential source for inbound links to your site. 3. Blogs give you a platform to speak directly to your customer. 4. Blogs are a place to publish content that solves problems of your buyer persona (the types of people who are likely to buy your product) 5. Blogs allow you to cover a wide range ... Read More

It is essential to know what keywords your customers enter into Google or other search engines so that you can show up on the first page when customers are looking to fulfill a need or want. This requires research to find the most important keywords for your business. The following tools can help you create a list of these important keywords to focus your search engine optimization efforts on. Google Keyword Tool Google Keyword Tool is a free tool by Google that provides estimates ... Read More

This week's marketing pick is SEO Moz, an informative resource for learning about search engine optimization with a suite of free and paid tools to enhance your SEO efforts. Read More

A lot of blogs take advantage of free blogging sites like Blogger or Wordpress.com to publish their blog posts. While this is free and easy to get started there are significant drawbacks to using free blogging platforms. You Don't Really Own Your Blog When you blog at yourcompany.blogspot.com or yourcompany.wordpress.com, you do not really own your site. Google or Wordpress owns the site, including all the links and search engine authority. Yahoo recently shut down Geocities, erasing everyone's site. People who had sites at ... Read More

by Ran Nir Search engine optimization (SEO) is the process of improving the volume of traffic to a site from search engines such as Google, Yahoo, AOL and Bing via unpaid search results. Fundamentally, the higher your site is ranking for a particular search term, the more traffic you'll get. Therefore your goal is to increase your ranking within the search engine guidelines as it will directly influence your revenue. 1. Save On the Site's Development - Whether you will own your SEO work ... Read More

Learn. Rank. Dominate. These are the three words presented first in the homepage introduction on SEObook.com. Highly appropriate words considering SEObook.com’s purpose, to help anyone dive past the basics of search engine optimization and into a broad mix of advanced tips and tricks sure to drive higher search engine rankings. The homepage of SEObook.com contains a mixture of material. A large portion of the copy is dedicated to selling a sign-up to their training program. The training program carries a $150 per month ... Read More

In a presentation titled "The Internet's Environmental Crisis", Jason Calicanis argues that search engine optimization has polluted the internet and is ruining search. "Search is an amazing technology and it has been incredible for all of us to be able to find what we want but these marketers have come in and said what is more important that what you want to find is what I want to interrupt you with. Anybody who has done any kind of search for anything important in ... Read More