1. Having a blog helps you create more content on your site, which often leads to more pages showing up in Google search results. 2. Every new blog post is a potential source for inbound links to your site. 3. Blogs give you a platform to speak directly to your customer. 4. Blogs are a …
It is essential to know what keywords your customers enter into Google or other search engines so that you can show up on the first page when customers are looking to fulfill a need or want. This requires research to find the most important keywords for your business. The following tools can help you create …
This week’s marketing pick is SEO Moz, an informative resource for learning about search engine optimization with a suite of free and paid tools to enhance your SEO efforts.
A lot of blogs take advantage of free blogging sites like Blogger or WordPress.com to publish their blog posts. While this is free and easy to get started there are significant drawbacks to using free blogging platforms. You Don’t Really Own Your Blog When you blog at yourcompany.blogspot.com or yourcompany.wordpress.com, you do not really own …