Selling the Invisible written by Harry Beckwith is an excellent read about strategies for marketing of a service. The benefits of a service are not as apparent as the shiny paint job on a new Corvette. So as a result, services can be a harder sell. This book is a great how to on marketing [...]
Good to Great: Why Some Companies Make the Leap… and Others Don’t by Jim Collins, is the greatest book about being great. Whenever I’m listening to a podcast and they ask the interviewee what they are reading, they always say “Good to Great”. So I picked it up and it was very interesting. The author, [...]
If you haven’t heard of it already, The Duct Tape Marketing Blog is a tremendous resource for small businesses. The content is practical and insightful and very to the point. He also creates great podcasts where he interviews some of the biggest names in marketing. Here’s the 3 Best Pointers from The Duct Tape Marketing [...]
There is a great service for creating web surveys at www.surveymonkey.com. With blogger-like ease you can create web surveys and it’s free for ten questions and up to a hundred responses per survey! It also has a really great survey analysis program. You would have to pay if you want more than 100 people to [...]
Keith Ferrazzi’s Never Eat Alone : And Other Secrets to Success, One Relationship at a Time is overflowing with great ideas on how to do networking right and get the most out of your relationships at work and in life. The 7 Best Pointers from Never Eat Alone 7. The way to get people to [...]
That’s the chance that an idea will become a successful product launch. It only took Thomas Edison 6000 attempts to launch the light bulb! So how are we going to come up with a great idea that can sustain a business? Edison showed that one great idea can out shine thousands of failures. Sometimes the [...]
At times a low cost creative idea turns out to be much more effective than an expensive ad campaign. There are several examples of this in: Buzz Marketing: Get People to Talk About Your Stuff by Mark Hughes. The author uses creative ideas to generate tremendous awareness of a product such as renaming a town [...]
I just read a startling article in Business Week which suggests a growing trend of mathematics driving business decisions. As a mathaphobic this scares me because it may mean that we will have to use mathematical models to decide what was traditionally decided through intuition and experience like “which worker is best equipped for a [...]
One of my all time favorite marketing books is Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant by W. Chan Kim and Renee Mauborgne. The Blue Ocean Strategy involves innovatively expanding to new markets where there is no competition rather than fight for market share in bloody “Red Oceans”. My [...]
