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Posts in the ‘Social Media’ Category

Transforming Organizations With Social Media: Review of Open Leadership

Transforming Organizations With Social Media: Review of Open Leadership

How do you make your company more open using social technologies? That is the challenge that Charlene Li discusses in her latest book Open Leadership. She discusses how social media can help organizations become more open and transparent and also share ideas more effectively within the company. She also discusses how to overcome the challenges …

Pepsi Moving Away From Traditional Marketing

Pepsi Moving Away From Traditional Marketing

Pepsi recently announced that they plan to move away from traditional marketing and toward a new strategy that involves leveraging social media platforms like Twitter and Facebook to “become a catalyst in the culture” and “add value to a community”. Tom Asacker discusses this in the following post from his blog, AClearEye.com. I’ve just read …

10 Ways To Generate Quality Content For Your Company Blog

Best Buy CMO Barry Judge on the Future of Marketing: Video

John Jantsch Discusses Twitter Tactics for Small Businesses (Audio)

How Home Depot Uses Social Media to Engage Customers (Video)

Home Depot Nick Ayers

Groundswell Presentation Video