Oct 24, 2009
Quality content is one of the important factors of getting your company website found in Google.
“Search engines like fresh content with lots of links” -Mike Volpe VP Inbound Marketing at Hubspot
You want to post new content to your site as frequently as possible. If you are serious about driving traffic to your site, you should post 3 new articles per week. This keeps your site fresh, so the Google spiders will visit your site more often. Each article is also an opportunity ... Read More
May 21, 2009
I think a company that really understands the new digital marketing landscape is Best Buy. The CMO has a blog and twitter (@bestbuycmo) where he talks and learns from customers. Greg Verdino discusses engaging consumers with digital media and how Best Buy is building credibility for social media marketing.
The importance of listening, and engaging with customers directly in an open and honest way. The growing importance of the mobile web and the ways it can empower consumers throughout the buying ... Read More
Apr 28, 2009
If you are a marketer of small to medium businesses, John Jantsch is someone you ought to be paying close attention to. Jantsch practices what he preaches and has built one of the strongest brands in small business marketing. In this podcast he goes into depth on how small businesses can utilize Twitter to market better and grow their business.
Duct Tape Marketing Podcast website
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Apr 28, 2009
Social media is the hottest topic in marketing right now and larger companies are starting to test the social media waters. Home Depot has been one of the front runners and in this video from the Blogwell Conference Home Depot's Nick Ayers describes their successes and challenges in social media.
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Apr 11, 2009
Groundswell is a really valuable read that discusses how and when companies should use social technologies to improve their marketing, internal communications, customer support and gain business insights. Here is author Josh Bernoff, discussing Groundswell business strategies. You should really read Groundswell, if you haven't. It's brilliant.
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