Social Media | CoolMarketingStuff

Transforming Organizations With Social Media: Review of Open Leadership

Posted on Sunday July, 11 2010 | Marketing Books | 1

How do you make your company more open using social technologies? That is the challenge that Charlene Li discusses in her latest book Open Leadership. She discusses how social media can help organizations become more open and transparent and also share ideas more effectively within the company. She also discusses how to overcome the challenges …

Pepsi Moving Away From Traditional Marketing

Posted on Friday June, 18 2010 | Social Media | 0

Pepsi recently announced that they plan to move away from traditional marketing and toward a new strategy that involves leveraging social media platforms like Twitter and Facebook to “become a catalyst in the culture” and “add value to a community”. Tom Asacker discusses this in the following post from his blog, AClearEye.com. I’ve just read …