The coolest marketing podcasts, blogs, websites, and books.
Charles Sipe discusses the arguments for and against measuring social media ROI, a topic that not all marketers agree about. The following article from Sparkplug Digital features arguments from both sides of this issue from leading marketers. There is a battle brewing between the social media “purists” and the social media “realists” as to how …
How do you make your company more open using social technologies? That is the challenge that Charlene Li discusses in her latest book Open Leadership. She discusses how social media can help organizations become more open and transparent and also share ideas more effectively within the company. She also discusses how to overcome the challenges …
Pepsi recently announced that they plan to move away from traditional marketing and toward a new strategy that involves leveraging social media platforms like Twitter and Facebook to “become a catalyst in the culture” and “add value to a community”. Tom Asacker discusses this in the following post from his blog, AClearEye.com. I’ve just read …
