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Listen to Adtech Conference Presentations for Free
Adtech is a digital marketing conference held all over the country and all of their speakers presentations are available for download on their site for free. I wish more conferences did this. TED is one of the premier conferences in the country and that costs thousands to attend, but they give all of their content …
Cool Marketing Links for June
Inconspicuous Consumption The AtlanticDoes the idea of a weak economy scare you? It shouldn’t! Drew’s Marketing Minute Free! Why $0.00 Is the Future of Business by Chris Anderson Wired Magazine Cool Apps for JuneSplashup free flash based graphic design and photo editing. Think Adobe Illustrator and Photoshop clone.280 Slides free online Powerpoint clone that allows …
Frito Lay Advertises to Aliens
I would have loved to have been in the marketing meeting when the Frito Lay team decided to transmit a 30 second ad to a solar system 42 light-years away. “Being first to market often results in category leadership. If we can be the first in the minds of the aliens near Ursa Major, we …
Cool Blog Branding
Even though blogs are a great way to communicate with your customers and gain an online presence, most companies still don’t have a blog. Executives may be afraid that they can be criticized internally for not playing it safe or they may be resistant to changing their marketing practices that have always worked in the …
Comcast Goes Twittering
It may be risky for billion dollar companies to use social marketing tools like Twitter and blogs because it can backfire when customers are angry. For instance, it just takes one customer to put up a YouTube video of a Comcast technician who fell asleep on the customer’s couch to blacken Comcast’s reputation. However, a …
Successful Second Life Marketing Tactics
Second Life will probably never be widely adopted but as a niche media, it offers a lot of interesting marketing applications. Although Second Life is very unproven and difficult to measure in terms of ROI, residents of the virtual world have an unmatched level of brand interaction. I recently had the chance to listen to …
John Jantsch’s 7 Steps to Small Business Marketing Success
Here is a great podcast by John Jantz on how to be successful in small business marketing. The Seven Steps1) Narrow your marketing focus to ideal customers2) Differentiate or compete on price3) Create marketing materials that educate4) Lead generate to be found instead of hunt5) Create a lead conversion process6) Harness technology and the Internet7) …
All People Want to Feel…
SafeWelcomedPart of something bigRecognizedValuedRewardedLovedLove for someone elseEmpoweredSuccessful -Scott Bedbury Author of A New Brand World How will you make your customers feel these things?
The Best of Seth Godin
Seth Godin recently summarized the main ideas of his philosophy on good marketing on his blog. -Anticipated, personal and relevant advertising always does better than unsolicited junk.-Making promises and keeping them is a great way to build a brand.-Your best customers are worth far more than your average customers.-Share of wallet is easier, more profitable …
Top 10 Marketing Applications of Twitter
Twitter is not just for telling people you just ate a sandwich. There are limitless applications for Twitter. Here are the top 10 marketing applications of Twitter. 1. Instant Focus GroupJason Calacanis uses his 23,000 plus followers to find out what they think. He will shoot out a question about what people think about a …
Should We Keep it Simple Stupid?
One approach to communicating a marketing message to maximize effectiveness is to keep it really simple. The argument is that the human brain can only comprehend and retain a small amount of the total data so you should try to make your message as short and simple as possible. With this perspective you might be …
Top 10 Tips for New Marketing Grads
Marketing is one of the best jobs you can get, but many of us can attest to the trials and tribulations when first starting a career in marketing. If you are someone who is interested in getting started in marketing, here are the top ten tips I have learned while trying to land my first …
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