Recessionary consumer behavior is discussed in this video with Professor John Quelch of Harvard Business School. He also talks about 4 types of consumers who are reacting in different ways to the economic environment, whether current consumer behaviors will become permanent, and when you should invest in marketing in a recession.

This entry was posted on Wednesday, April 22nd, 2009 at 8:12 am.
Categories: Consumer behavior, Marketing Books, marketing, marketing video.

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