Cool Marketing Links

Leading Brands and Being First in the Mind Branding Strategy Insider
The Downsides of Branding Harvard Business Review
Talking Linchpin with Seth Godin Duct Tape Marketing (audio)
Interview with Seth Godin on Linchpin Marketing Over Coffee (audio)
Stop Trying To Be Better Than the Competition DuctTape Marketing
The Principles of Marketing Branding Strategy Insider
Building an Awesome Brand: The First Step The Marketing Spot
Cool Marketing Links 1-100
5 Ways to Get Your Customers Talking Duct Tape Marketing
Chris Brogan Presentation at LeWeb UStream
10 Small Business Social Media Marketing Tips Mashable
What Matters Now - Free Ebook Seth's Blog
The Ultimate Beginner’s Guide to Marketing Your Business on Twitter Remarkablogger
This Five-Letter Word Is Key to Marketing Success: B-R-A-N-D Fast Company
Social Media Not The Answer For Weak Brands Branding Strategy Insider
The 7 Harsh Realities of Social Media Marketing Copyblogger
Did the Clue Train Stop at Your Marketing Department? Hubspot
Marketing Is Not Communications Branding Strategy Insider
The Great Trust Offensive BusinessWeek
The Hard Sell to Consumers (audio) BusinessWeek
Social Media Marketing Stole My Woman and Ravaged my Cattle Chief Marketing Technologist
At Amazon, Marketing Is for Dummies BusinessWeek
How To Boost Brand Recognition Small Business Branding
Social Media, Branding, and Value(audio) A Clear Eye
The Simple Way to Innovate and Differentiate Duct Tape Marketing
10 Best Small Business Marketing eBooks The Marketing Spot
Double Branding's Disadvantage Branding Strategy Insider
A Dozen Books that should be on every Brand Manager’s Bookshelf Hard Knox Life
Simply Different: A Brand Advantage Branding Strategy Insider
Three Predictably Irrational Pricing Strategies That Get the Sale The Marketing Spot
The Scarcity Effect Neuromarketing
Covering Up The Fall Of TV Advertising Branding Strategy Insider
The Massive Attention Surplus Seth Godin
New Thinking about Consumer Marketing BusinessWeek
Paralysis of Analysis: Overthinking and Bad Decisions Neuromarketing
The Crack Cocaine of Auction Sites The Big Money
Does Brand Differentiation Matter with No Competitors? The Marketing Fresh Peel
Stop selling “Social Media” and start selling results Brand Builder Blog
Indirect Influencers and Purchase Decisions Branding Strategy Insider
Gillette show how leaders can grow BrandGymBlog
Social Network Marketing: What Works? HBS Working Knowledge
Audio: Seth Godin, John Jantsch, and Keith Ferrazzi discuss Ferrazzi's New Book Duct Tape Marketing
Short-Term Gains and Brand Damage Branding Strategy Insider
Net Promoter Score Defined Branding Strategy Insider
Don't Underestimate Chinese Marketers Branding Strategy Insider
5 Marketing Lessons from the Godfather HubSpot
Marketing, Memory and the Mind Branding Strategy Insider
Loss of Focus and Line Extension Branding Strategy Insider
6 Marketing Mistakes that CEOs Make HubSpot
The Metrics of Branding Branding Strategy Insider
1,000 True Fans Kevin Kelly
Authenticity vs. Authority Marketing Truth
Perceived Quality: Critical Asset For Brands Branding Strategy Insider
CMOs lack credibility with CEOs Marketing Interactions
Loyalty Marketing and the Stockholm Syndrome Longbow Marketing
Brand Building in the Face of Fear Branding Strategy Insider
Why do Popular Brands Have Such Incredible Staying Power? Brand Mix
Marketing Apple E-Book Marketing Apple
2009 BrandZ™ Top 100 Global Brands Report Millward Brown
In-N-Out Burger's Marketing Magic BusinessWeek
When Consumers Cut Back: An Object Lesson From Japan The New York Times
The Decline of Differentiation Branding Strategy Insider
Why Advertising Is Failing On The Internet TechCrunch
Consumer frugality could become a habit SF Chronicle
Is Marketing Evil? Seth's Blog
Yes, you can raise prices Fortune
Connecting the Dots of the Irrational Consumer The Marketing Fresh Peel
A Common Sense Guide to Marketing in the Worst of Times Freaking Marketing
Lessons From a Japanese Retailer Bazaarblog
Customer Service in a Shrinking Economy BusinessWeek
How CMOs Should Function in a Recession Harvard Business
5 Ways to Sell in a Bad Economy Nueromarketing
Word of Mouth vs. Buzz Church of the Customer
Ten Ways to Optimize Returns on Integrated Marketing Campaigns Using the Social Psychology of Influence Note to CMO
Behavior: $1? No Thanks. 100 Cents? You Bet. New York Times
Marketing to Your Best Customers When Business Stinks Longbow Marketing
Buying Experiences, Not Possessions, Leads To Greater Happiness ScienceDaily
Brand Dilution- Lessons from American Gangster Brand Autopsy
The rules for marketers in this downturn are different than before Emergence Marketing
Getting Rid of Brands Won't Necessarily Make Your Life Any Easier Brand Mix
OfficeMax's Wacky Marketing Strategy BusinessWeek
Email campaign case studies (one good, one bad) Seth's Blog
6 Ways To Help Your Brand Survive In 2009 Influential Marketing Blog
Brand Darwinism: When and Why Brands Falter and Die BrandChannel
Teaching Our Customers to Hate Us MarketingProfs Daily Fix
A Healthy, Competitive Blend Opposable Thumbs
The Three Kinds of Free Chris Anderson's Blog
Shoppers willing to pay more for products they can touch Retail Customer Experience
Tom Peters' Interview of Martin Lindstrom tompeters!
Brand Dilution Brand Autopsy
Doubting Customers Reevaluate Brands Brain Based Biz
It’s Time to Put This Myth To Rest John Battelle
Visual Areas Of Brain Respond More To Valuable Objects, Brain-imaging Shows Science Daily
How to Use Twitter as a Twool How to Change the World
The 'Verbing' of Brands AdWeek
Selling to 'Simplifiers' Harvard Business School
At Best Buy, Marketing Goes Micro Business Week
Why Slashing Your Prices is Just Wrong Biz Solutions Plus
Survey: Affluent shopping less, more strategically National Jeweler Network
Sensible Brand Research Has Only One Formula Brand Strategy Insider
Lessons of the Square Watermelon Hard Knox Life
How Companies Use Twitter to Bolster Their Brands Businessweek
Do We Process Skipped Commercials? Nueromarketing
Brand Progression in a Recession Barry Silverstein
Do One Thing Well Techno Marketer
Destroying Happiness Seth's Blog
Discounting Your Prices Discounts Your Brand Marketing Profs Daily Fix
Danger in Discounts Nueromarketing