http://coolmarketingstuff.com/how-apple-is-outmaneuvering-pcs-in-brand-warfare/ The coolest marketing podcasts, blogs, websites, and books. Tue, 10 Aug 2010 03:00:16 +0000 hourly 1 http://wordpress.org/?v=3.0 http://coolmarketingstuff.com/how-apple-is-outmaneuvering-pcs-in-brand-warfare/comment-page-1/#comment-717 Youth and Loyalty 16 March 09 | mobileYouth - youth marketing mobile culture research Mon, 16 Mar 2009 10:07:16 +0000 http://coolmarketingstuff.com/?p=280#comment-717 [...] Score: Good Tool or Too Simple? (CRM Guru) * How Apple is Outmaneuvering PCs in Brand Warfare (CoolMarketingStuff) * Anatomy of a loyal customer (Customer World) * Lewis Green: Turning Loyal Customers Into VIPs [...] [...] Score: Good Tool or Too Simple? (CRM Guru) * How Apple is Outmaneuvering PCs in Brand Warfare (CoolMarketingStuff) * Anatomy of a loyal customer (Customer World) * Lewis Green: Turning Loyal Customers Into VIPs [...]

]]> http://coolmarketingstuff.com/how-apple-is-outmaneuvering-pcs-in-brand-warfare/comment-page-1/#comment-693 Youth and Grass Routes 09 Feb 09 | mobileYouth - youth marketing mobile culture research Mon, 09 Feb 2009 11:33:30 +0000 http://coolmarketingstuff.com/?p=280#comment-693 [...] SKATE and CREATE (Red Bull Skateboarding) * How Apple is Outmaneuvering PCs in Brand Warfare (CoolMarketingStuff) * Selling product blueprints to crafty consumers (Springwise) * Apple, Not Obama, Is My Marketer [...] [...] SKATE and CREATE (Red Bull Skateboarding) * How Apple is Outmaneuvering PCs in Brand Warfare (CoolMarketingStuff) * Selling product blueprints to crafty consumers (Springwise) * Apple, Not Obama, Is My Marketer [...]

]]> http://coolmarketingstuff.com/how-apple-is-outmaneuvering-pcs-in-brand-warfare/comment-page-1/#comment-84 Graham Brown Fri, 07 Nov 2008 16:02:01 +0000 http://coolmarketingstuff.com/?p=280#comment-84 Hi, interesting food for thought. Everyone talks about how great brands such as Apple, Toyota, BMW etc achieve what they are able to achieve through technological innovation but I'd like to suggest it has a lot more to do with the fundamentals - good customer service and a culture of trustworthiness. These underscore their customer loyalty. Trust is key in the success of brands such as Apple, Nike etc over their untrusted rivals. Hi, interesting food for thought. Everyone talks about how great brands such as Apple, Toyota, BMW etc achieve what they are able to achieve through technological innovation but I’d like to suggest it has a lot more to do with the fundamentals – good customer service and a culture of trustworthiness. These underscore their customer loyalty. Trust is key in the success of brands such as Apple, Nike etc over their untrusted rivals.

]]> http://coolmarketingstuff.com/how-apple-is-outmaneuvering-pcs-in-brand-warfare/comment-page-1/#comment-77 apple computer | Bookmarks URL Mon, 27 Oct 2008 11:13:05 +0000 http://coolmarketingstuff.com/?p=280#comment-77 [...] How Apple is Outmaneuvering PCs in Brand Warfare Firstly, Apple actually attacks the category they are in, since an Apple computer is technically a personal computer. Apple has positioned themselves as being so different than other PCs that they should be in their own separate … [...] [...] How Apple is Outmaneuvering PCs in Brand Warfare Firstly, Apple actually attacks the category they are in, since an Apple computer is technically a personal computer. Apple has positioned themselves as being so different than other PCs that they should be in their own separate … [...]

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