Comments on: I’ll Have the Icecream Now and Vegetables Later http://coolmarketingstuff.com/ill-have-the-icecream-now-and-vegetables-later/ Recommended marketing books, resources, and tools. Mon, 19 Dec 2011 12:50:58 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Neuromarketing http://coolmarketingstuff.com/ill-have-the-icecream-now-and-vegetables-later/comment-page-1/#comment-14 Neuromarketing Tue, 28 Aug 2007 14:08:00 +0000 http://coolmarketingstuff.com/?p=128#comment-14 Very interesting stuff, Charles. I just did a post yesterday on the brain's center for impulse control, which I dubbed (slightly tongue in cheek) the <a HREF="http://www.neurosciencemarketing.com/blog/articles/dont-buy-button-located-in-brain.htm" REL="nofollow">"Don't Buy" button</a>. It seems possible that that area of the brain is involved in mediating the "want" behavior, which may often be impulsive, and the "should" behavior, which involves more rational analysis.<br/><br/>Roger Very interesting stuff, Charles. I just did a post yesterday on the brain’s center for impulse control, which I dubbed (slightly tongue in cheek) the “Don’t Buy” button. It seems possible that that area of the brain is involved in mediating the “want” behavior, which may often be impulsive, and the “should” behavior, which involves more rational analysis.

Roger

]]>