Sean Moffitt on Wiki Branding
I would define Wiki Branding as empowering your customers to build your brand. This is an excellent presentation by Sean Moffitt in which he describes some really innovative things companies are doing to engage their customers. For example Jones Soda has put thousands of photos of their customers on their labels and you can have your soda customized with your own photo.
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Totally agree with the concept of wikibranding. It inspired this ongoing blog in 2007.