Advertising In A Recession | CoolMarketingStuff

Best Marketing Career Advice from 10 Top Marketing Minds

I recently asked some of the top marketing minds to share the best marketing career advice they have ever received. Here are their responses.

Trust Agents: Learn to Hack the Game of Marketing

In Trust Agents, Chris Brogan and Julien Smith write about how to build trust at a time when trust is at an all time low. Fortunately we also live in a time when online tools can help us build relationships with far more people than ever before. Trust Agents discusses how large companies can regain the trust of their customers using the social web.

Interview with Patrick Byers of The Responsible Marketing Blog

Today we have the great privilege of talking with Patrick Byers, CEO of Outsource Marketing, a marketing firm that provides research, planning, and creative services for organizations of all sizes and author of The Responsible Marketing Blog.

How Apple is Outmaneuvering PCs in Brand Warfare

Apple’s Mac vs PC ads seems to be moving the needle on perceptions of the PC as evidenced by their significant growth in market share.

The Age of Conversation 2: Join the Movement

Once a brand becomes too ubiquitious it loses a lot of its value. Starbucks density has been well chronicled in the media and even the Simpsons.

Nov 16, 20081

Fast Forwarding, Advertising in a Recession, and Dangers of Discounting

Categories: marketing links

Here are some articles or posts that you might find informative. Do We Process Skipped Commercials? Nueromarketing In this post Roger Dooley discusses research that shows our brains do process fast forwarded commercials. Dooley points out that the group that viewed fast forwarded ads had a recall rate at twice the expected rate. Some advertisers are optimizing commercials for fast forwarding. Fast forwarding can also increase alertness because you are attentive to when your program returns says the author. I think that our brains can ... Read More

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Best Marketing Career Advice from 10 Top Marketing Minds

Trust Agents: Learn to Hack the Game of Marketing

Interview with Patrick Byers of The Responsible Marketing Blog

How Apple is Outmaneuvering PCs in Brand Warfare

The Age of Conversation 2: Join the Movement

Fast Forwarding, Advertising in a Recession, and Dangers of Discounting

Categories: marketing links

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