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	<title>Cool Marketing Stuff &#187; age of conversation 2</title>
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		<title>The Age of Conversation 2: Join the Movement</title>
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		<pubDate>Mon, 03 Nov 2008 06:10:27 +0000</pubDate>
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			<content:encoded><![CDATA[<p>One of the greatest aspects of the web is that it enables mass collaboration and The Age of Conversation 2 is a collaboration of 237 business minds to write one book. The project was started by Drew McLellan where he invited contributors to write a one page chapter about marketing and social media with the proceeds going to Variety a children&#8217;s charity. Last year $10,000 was raised and they are aiming to beat that this year. I was thrilled to be able to contribute my own chapter titled &#8220;Why Brands Are Obsolete&#8221;. The book is now available as a hardcover, paperback, and digital download at <a href="http://stores.lulu.com/ageofconversation">Lulu.com</a>. </p>
<p>Here is the complete list of authors:</p>
<p><a href="http://www.adamcrowe.com">Adam Crowe</a>, <a href="http://www.zeusjones.blogspot.com">Adrian Ho</a>, <a href="http://www.fallontrendpoint.blogspot.com">Aki Spicer</a>, <a href="http://www.conversationmayhem.com">Alex Henault</a>, <a href="http://www.shapingyouth.org">Amy Jussel</a>, <a href="http://www.minutefix.com/technicianblog">Andrew Odom</a>, <a href="http://www.andynulman.com">Andy Nulman</a>, <a href="http://www.damniwish.com">Andy Sernovitz</a>, <a href="http://www.nowincolour.com">Andy Whitlock</a>, <a href="http://www.angelamaiers.com">Angela Maiers</a>, <a href="http://www.annhandley.com">Ann Handley</a>, <a href="http://www.theengagingbrand.com">Anna Farmery</a>, <a href="http://www.asourceofinspiration.com/">Armando Alves</a>, <a href="http://www.arunrajagopal.com">Arun Rajagopal</a>, <a href="http://www.no-mans-blog.com">Asi Sharabi</a>, <a href="http://www.customersrock.net">Becky Carroll</a>, <a href="http://www.smallbizsurvival.com">Becky McCray</a>, <a href="http://www.panthercitybicycles.blogspot.com">Bernie Scheffler</a>, <a href="http://ubereye.wordpress.com">Bill Gammell</a>, <a href="http://thecorner.typepad.com/bc/">Bob Carlton</a>, <a href="http://flacklife.blogspot.com/">Bob LeDrew</a>, <a href="http://www.wordsellinc.com">Brad Shorr</a>, <a href="http://www.bradleyspitzer.com/">Bradley Spitzer</a>, <a href="http://thecword.typepad.com/thecword/">Brandon Murphy</a>, <a href="http://www.branislavperic.com/">Branislav Peric</a>, <a href="http://www.itsjustbrent.com">Brent Dixon</a>, <a href="http://www.brettmacfarlane.typepad.com">Brett Macfarlane</a>, <a href="http://www.thinkingaboutmedia.com/">Brian Reich</a>, <a href="http://www.cc-chapman.com/">C.C. Chapman</a>, <a href="http://www.chaosscenario.com">Cam Beck</a>, <a href="http://www.flickr.com/photos/nakedcomms_cph/">Casper Willer</a>, <a href="http://cathleenritt.blogspot.com/">Cathleen Rittereiser</a>, <a href="http://www.CreativeSage.com">Cathryn Hrudicka</a>, <a href="http://www.cedricgiorgi.com/">Cedric Giorgi</a>, <a href="http://coolmarketingstuff.blogspot.com/">Charles Sipe</a>, <a href="http://www.1goodreason.com/blog/">Chris Kieff</a>, <a href="http://successcreeations.com">Chris Cree</a>, <a href="http://www.freshpeel.com">Chris Wilson</a>, <a href="http://www.ck-blog.com/">Christina Kerley</a><a href="http://www.ck-blog.com/"> (CK)</a>, <a href="http://flooringtheconsumer.blogspot.com/">C.B. Whittemore</a>, <a href="http://exitcreative.net/blog/">Clay Parker Jones</a>, <a href="http://www.brandandmarket.com">Chris Brown</a>, <a href="http://www.canuckflack.com">Colin McKay</a>, <a href="http://www.conniebensen.com">Connie Bensen</a>, <a href="http://www.everydotconnects.com">Connie Reece</a>, <a href="http://www.marketinghipster.com">Cord Silverstein</a>, <a href="http://organic-frog.com/">Corentin Monot</a>, <a href="http://www.mediahunter.typepad.com/">Craig Wilson</a>, <a href="http://danielhonigman.com">Daniel Honigman</a>, <a href="http://www.abrandnewmonday.com/">Dan Goldstein</a>, <a href="http://personalbrandingblog.wordpress.com">Dan Schawbel</a>, <a href="http://www.danavan.net">Dana VanDen Heuvel</a>, <a href="http://www.idea-sellers.com">Dan Sitter</a>, <a href="http://www.socialhallucinations.com">Daria Radota Rasmussen</a>, <a href="http://www.darrenherman.com">Darren Herman</a>, <a href="http://www.pattersons.net/">Darryl Patterson</a>, <a href="http://www.thoughts-illustrated.blogspot.com/">Dave Davison</a>, <a href="http://www.MrOrigano.com">Dave Origano</a>, <a href="http://darmano.typepad.com/">David Armano</a>, <a href="http://zeroinfluence.wordpress.com">David Bausola</a>, <a href="http://www.marketersstudio.com">David Berkowitz</a>, <a href="http://www.journamarketing.com/">David Brazeal</a>, <a href="http://www.mokummarketing.com/blog">David Koopmans</a>, <a href="http://www.webinknow.com">David Meerman Scott</a>, <a href="http://digitalbiographer.com">David Petherick</a>, <a href="http://www.reichcomm.typepad.com">David Reich</a>, <a href="http://dsinsights.blogspot.com/">David Weinfeld</a>, <a href="http://www.davidzinger.com">David Zinger</a>, <a href="http://whythulc.wordpress.com">Deanna Gernert</a>, <a href="http://www.allwriteink.com">Deborah Brown</a>, <a href="http://www.retailsmart.com.au">Dennis Price</a>, <a href="http://derrickkwa.com">Derrick Kwa</a>, <a href="http://www.chromainc.typepad.com">Dino Demopoulos</a>, <a href="http://doughaslam.com">Doug Haslam</a>, <a href="http://nextup.wordpress.com">Doug Meacham</a>, <a href="http://www.mitchgroup.com">Doug Mitchell</a>, <a href="http://www.serviceuntitled.com">Douglas Hanna</a>, <a href="http://www.douglaskarr.com">Douglas Karr</a>, <a href="http://www.drewsmarketingminute.com">Drew McLellan</a>, <a href="http://www.bandwidthcamp.com/">Duane Brown</a>, <a href="http://shakegently.com/">Dustin Jacobsen</a>, <a href="http://www.facebook.com/profile.php?id=193100555">Dylan Viner</a>, <a href="http://edbrenegar.typepad.com">Ed Brenegar</a>, <a href="http://www.influxinsights.com/blog/">Ed Cotton</a>, <a href="http://thedailyandthenotso.blogspot.com/">Efrain Mendicuti</a>, <a href="http://www.BrainBasedBusiness.com">Ellen Weber</a>, <a href="http://www.conformistsunite.com/">Emily Reed</a>, <a href="http://leadershipramblings.blogspot.com ">Eric Peterson</a>, <a href="http://nehrlich.com/blog">Eric Nehrlich</a>, <a href="http://www.erniemosteller.typepad.com">Ernie Mosteller</a>, <a href="http://farisyakob.typepad.com/">Faris Yakob</a>, <a href="http://www.linkedin.com/pub/2/9a5/325">Fernanda Romano</a>, <a href="http://francisanderson.wordpress.com">Francis Anderson</a>, <a href="http://www.annansi.com/blog">G. Kofi Annan</a>, <a href="http://www.garethkay.com">Gareth Kay</a>, <a href="http://www.garycohen.net">Gary Cohen</a>, <a href="http://www.gauravonomics.com/blog">Gaurav Mishra</a>, <a href="http://servantofchaos.typepad.com/">Gavin Heaton</a>, <a href="http://brandopia.wordpress.com/">Geert Desager</a>, <a href="http://ivebeenmugged.typepad.com">George Jenkins</a>, <a href="http://blogs.jobdig.com/wwds">G.L. Hoffman</a>, <a href="http://www.bizandbuzz.blogspot.com/">Gianandrea Facchini</a>, <a href="http://themarketer.typepad.com">Gordon Whitehead</a>, <a href="http://www.customerthink.com/user/graham_hill">Graham Hill</a>, <a href="http://gregverdino.typepad.com/">Greg Verdino</a>, <a href="http://www.channelvmedia.com">Gretel Going</a><a href="http://www.channelvmedia.com"> &amp; Kathryn Fleming</a>, <a href="http://www.jacksonfish.com/">Hillel Cooperman</a>, <a href="http://www.linkedin.com/in/hughweber">Hugh Weber</a>, <a href="http://www.jerikpotter.com">J. Erik Potter</a>, <a href="http://www.JCHutchins.net">J.C. Hutchins</a>, <a href="http://t4w.blogs.com/spinningaround">James Gordon-Macintosh</a>, <a href="http://wishiels.typepad.com/walkon/">Jamey Shiels</a>, <a href="http://blog.wonderwebby.com">Jasmin Tragas</a>, <a href="http://jasonoke.wordpress.com">Jason Oke</a>, <a href="http://themarketingspot.blogspot.com/">Jay Ehret</a>, <a href="http://www.writersnotes.net/">Jeanne Dininni</a>, <a href="http://www.principledinnovationblog.com">Jeff De Cagna</a>, <a href="http://www.thescienceofmarketing.com">Jeff Gwynne</a>, <a href="http://www.journeyguy.com/">Jeff Noble</a>, <a href="http://www.linkedin.com/pub/0/179/919">Jeff Wallace</a>, <a href="http://www.jenniferinc.com/blog">Jennifer Warwick</a>, <a href="http://www.linkedin.com/in/jennymeade">Jenny Meade</a>, <a href="http://blog.3rdmartini.com">Jeremy Fuksa</a>, <a href="http://www.heilperngroup.com/blog">Jeremy Heilpern</a>, Jeremy Middleton, <a href="http://www.copypaste.co.uk ">Jeroen Verkroost,</a> <a href="http://indexed.blogspot.com/">Jessica Hagy</a>, <a href="http://www.confidentwriting.com">Joanna Young</a>, <a href="http://blog.junta42.com">Joe Pulizzi</a>, <a href="http://joetalbott.com">Joe Talbott</a>, <a href="http://www.Chaosscenario.com">John Herrington</a>, <a href="http://www.ducttapemarketing.com/blog/">John Jantsch</a>, <a href="http://www.brandautopsy.com">John Moore</a>, <a href="http://www.stopwatchmarketing.com/blog/">John Rosen</a>, <a href="http://www.thewhetstoneedge.com">John Todor</a>, <a href="http://jburg.typepad.com/future">Jon Burg</a>, <a href="http://levite.wordpress.com">Jon Swanson</a>, <a href="http://www.digitalstreetjournal.com">Jonathan Trenn</a>, <a href="http://www.telltenfriends.com/blog">Jordan Behan</a>, <a href="http://www.thedozenblog.com">Julie Fleischer</a>, <a href="http://flowercast.net/">Justin Flowers</a>, <a href="http://www.brandmilitia.com">Justin Foster</a>, <a href="http://www.myspace.com/karlturley">Karl Turley</a>, <a href="http://www.mynameiskate.ca">Kate Trgovac</a>, <a href="http://katiechatfield.wordpress.com/">Katie Chatfield</a>, <a href="http://www.getfreshminds.com">Katie Konrath</a>, <a href="http://www.linkedin.com/in/kennylauer">Kenny Lauer</a>, <a href="http://www.supperthymeusa.com/">Keri Willenborg</a>, <a href="http://www.enable-usability.com">Kevin Jessop</a>, <a href="http://crossthebreeze.com">Kris Hoet</a>, <a href="http://www.bizgrowthnews.com">Krishna De</a>, <a href="http://writenowisgood.typepad.com/">Kristin Gorski</a>, <a href="http://www.PistachioConsulting.com">Laura Fitton</a>, <a href="http://blogtillyoudrop.wordpress.com">Laurence Helene Borei</a>, <a href="http://lgbusinesssolutions.typepad.com">Lewis Green</a>, <a href="http://blog.foghound.com">Lois Kelly</a>, <a href="http://modadimagno.blogspot.com">Lori Magno</a>, <a href="http://frontlineresults.blogspot.com/">Louise Barnes-Johnston</a>, <a href="http://www.iassmarts.com/">Louise Mangan</a>, <a href="http://www.thehumanimprint.typepad.com">Louise Manning</a>, <a href="http://mindblob.typepad.com/">Luc Debaisieux</a>, <a href="http://www.thekaiser-edition.com/">Marcus Brown</a>, <a href="http://vellandi.wordpress.com">Mario Vellandi</a>, <a href="http://www.markblair.org">Mark Blair</a>, <a href="http://herd.typepad.com/">Mark Earls</a>, <a href="http://transmissionmarketing.ca">Mark Goren</a>, <a href="http://www.holycow.typepad.com/">Mark Hancock</a>, <a href="http://www.planningfromtheoutside.com">Mark Lewis</a>, <a href="http://www.wishfulthinking.co.uk/blog/">Mark McGuinness</a>, <a href="http://www.markmcspadden.net">Mark McSpadden</a>, <a href="http://technomarketer.typepad.com">Matt Dickman</a>, <a href="http://www.mattjmcd.com">Matt J. McDonald</a>, <a href="http://engineerswithoutfears.blogspot.com/">Matt Moore</a>, <a href="http://www.managermike.blogspot.com">Michael Hawkins</a>, <a href="http://www.alldaybuffet.org">Michael Karnjanaprakorn</a>, <a href="http://www.michellelamar.com">Michelle Lamar</a>, <a href="http://www.mikearauz.com">Mike Arauz</a>, <a href="http://www.grassshackroad.com">Mike McAllen</a>, <a href="http://www.converstations.com">Mike Sansone</a>, <a href="http://www.twistimage.com/blog">Mitch Joel</a>, <a href="http://mmwright.blogspot.com/">Monica Wright</a>, <a href="http://net-savvy.com/executive/">Nathan Gilliatt</a>, <a href="http://thesnell.com/blog/">Nathan Snell</a>, <a href="http://neilperkin.typepad.com/">Neil Perkin</a>, <a href="http://www.nettiehartsock.com">Nettie Hartsock</a>, <a href="http://www.nick-rice.com/blog">Nick Rice</a>, <a href="http://h.ua/profile/58299/">Oleksandr Skorokhod</a>, <a href="http://www.marketallica.wordpress.com">Ozgur Alaz</a>, <a href="http://www.conversationalmediamarketing.com">Paul Chaney</a>, <a href="http://www.incentive-intelligence.typepad.com/">Paul Hebert</a>, <a href="http://paulisakson.typepad.com/planning">Paul Isakson</a>, <a href="http://www.brandsoapbox.typepad.com/">Paul Marobella</a>, <a href="http://www.heehawmarketing.com">Paul McEnany</a>, <a href="http://www.linkedin.com/profile?viewProfile=&amp;key=4590528&amp;trk=ia_muli_name">Paul Tedesco</a>, <a href=" http://www.idea-sandbox.com/blog">Paul Williams</a>, <a href="Http://www.petsgardenblog.com">Pet Campbell</a>, <a href="http://www.buddyblog.com">Pete Deutschman</a>, <a href="http://www.advercation.com">Peter Corbett</a>, <a href="http://philgerbyshak.com">Phil Gerbyshak</a>, <a href="http://www.democracylondon.com/blog">Phil Lewis</a>, <a href="http://www.phil.soden.com/">Phil Soden</a>, <a href="http://www.gettingpeopletodothings.be">Piet Wulleman</a>, <a href="http://adver-whatever.typepad.com">Rachel Steiner</a>, <a href="http://lap31.com">Sreeraj Menon</a>, <a href="http://www.elementaltruths.com">Reginald Adkins</a>, <a href="http://www.adliterate.com/">Richard Huntington</a>, <a href="http://gumpdesign.blogspot.com/">Rishi Desai</a>, <a href="http://beeker.typepad.com ">Beeker Northam</a>, <a href="http://www.ad-pit.com">Rob Mortimer</a>, <a href="http://middlezonemusings.com/">Robert Hruzek</a>, <a href="http://www.copywritingmaven.com/">Roberta Rosenberg</a>, <a href="http://brainbasedbiz.blogspot.com">Robyn McMaster</a>, <a href="http://blog.creativethink.com">Roger von Oech</a>, <a href="http://rohitbhargava.typepad.com/">Rohit Bhargava</a>, <a href="http://marketingroi.wordpress.com">Ron Shevlin</a>, <a href="http://ryanbarrett.typepad.com">Ryan Barrett</a>, <a href="http://ryankarpeles.blogspot.com">Ryan Karpeles</a>, <a href="http://collaborativeideation.com">Ryan Rasmussen</a>, <a href="http://www.LeveragingIdeas.com">Sam Huleatt</a>, <a href="http://www.purplewren.com">Sandy Renshaw</a>, <a href="http://scottgoodson.typepad.com">Scott Goodson</a>, <a href="http://www.scottmonty.com">Scott Monty</a>, <a href="http://www.creatingcontent.blogspot.com/">Scott Townsend</a>, <a href="http://www.brandidentityguru.com/wordpress">Scott White</a>, <a href="http://www.craphammer.ca/">Sean Howard</a>, <a href="http://www.twofortyeight.com/">Sean Scott</a>, <a href="http://www.ad-vocate.com">Seni Thomas</a>, <a href="http://elgaffney.com">Seth Gaffney</a>, <a href="http://www.afterthelaunch.com/">Shama Hyder</a>, <a href="http://www.sheilascarborough.com/">Sheila Scarborough</a>, <a href="http://www.pinkheartsproductions.com">Sheryl Steadman</a>, <a href="http://simonpayn.typepad.com">Simon Payn</a>, <a href="http://remarcom.typepad.com/remarkable_communication/">Sonia Simone</a>, <a href="http://www.brainsonfire.com/blog">Spike Jones</a>, <a href="http://branddna.blogspot.com/">Stanley Johnson</a>, <a href="http://www.acidlabs.org">Stephen Collins</a>, <a href="http://www.dubstudios.com">Stephen Cribbett</a>, <a href="http://www.findsubstance.com">Stephen Landau</a>, <a href="http://www.hdbizblog.com/blog">Stephen Smith</a>, <a href="http://www.sbannister.com/blog">Steve Bannister</a>, <a href="http://www.creativegeneralist.com">Steve Hardy</a>, <a href="http://www.portigal.com/blog">Steve Portigal</a>, <a href="http://www.allthingsworkplace.com">Steve Roesler</a>, <a href="http://www.minorissues.be/">Steven Verbruggen</a>, <a href="http://www.stickyfigure.com">Steve Woodruff</a>, <a href="http://www.facebook.com/people/Sue_Edworthy/791975720">Sue Edworthy</a>, <a href="http://www.wf360.typepad.com/">Susan Bird</a>, <a href="http://www.WomenOnBusiness.com">Susan Gunelius</a>, <a href="http://www.directmarketingmba.com/blog">Susan Heywood</a>, <a href="http://lenski.com">Tammy Lenski</a>, <a href="http://blog.veritycu.com">Terrell Meek</a>, <a href="http://www.directortom.com/">Thomas Clifford</a>, <a href="http://www.dydimustk.com">Thomas Knoll</a>, <a href="http://tiffanykenyon.typepad.com/blog">Tiffany Kenyon</a>, <a href="http://usefullunacy.typepad.com">Tim Brunelle</a>, <a href="http://lab.netx.com.au">Tim Buesing</a>, <a href="http://www.livinginadigitalworld.com">Tim Connor</a>, <a href="http://masiguy.blogspot.com/">Tim Jackson</a>, <a href="http://www.timlonghurst.com">Tim Longhurst</a>, <a href="http://tim.mannveille.com">Tim Mannveille</a>, <a href="http://www.strikeachord.com.au">Tim Tyler</a>, <a href="http://carpefactum.typepad.com/">Timothy Johnson</a>, <a href="http://freetraffictip.com">Tinu Abayomi-Paul</a>, <a href="http://bloombergmarketing.blogs.com/">Toby Bloomberg</a>, <a href="http://toddand.com/">Todd Andrlik</a>, <a href="http://www.troyrutter.com">Troy Rutter</a>, <a href="http://www.troyworman.com">Troy Worman</a>, <a href="http://www.conversationagency.wordpress.com">Uwe Hook</a>, <a href="http://www.conversationagent.com">Valeria Maltoni</a>, <a href="http://www.vandanaaa.blogspot.com">Vandana Ahuja</a>, <a href="http://www.LeaderNetworks.com">Vanessa DiMauro</a>, <a href="http://rabuteau.blog.ouestjob.com/">Veronique Rabuteau</a>, <a href="http://LifeLoveAndLearning.com/blog">Wayne Buckhanan</a>, <a href="http://www.azaroff.com/blog">William Azaroff</a>, <a href="http://ief.typepad.com">Yves Van Landeghem</a></p>
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